Product Discovery Phase

Get assistance from our professional team to dive into the first step of the development process. Undertake all the research you need to fully scope and plan your entire digital project

The Discovery phase is a process that takes place before kicking off project development. Discovery services offered by Cleveroad help you turn project requirements into a clear plan to speed up the development and improve the product quality. A properly conducted Discovery phase saves up to $200 000 on product development: it's considerably bigger than the price of discovery.
Сhecking startup ideas
Project's budget optimization
Defining the solution scope
Processes streamlining

Discovery phase value

Discovery services offered by Cleveroad help you turn project requirements into a clear plan to speed up the development and improve the product quality
Precise Definition of Development Inputs
Gain a clear vision of the project, conduct a risk assessment, comply with the legislation and domain best practices for a smooth delivery, align business goals with user needs, and create a useful and financially successful product
Finding Software’s Growth Points
Reveal the outdated and ineffective aspects of the existing system, discover a field for upgrades, and ensure that the system meets the latest industry standards of security, usability, and interoperability
Business Processes’ Clarification
First, define your business processes "as is'', analyze them, and improve the daily routine flow of actions and tasks — with your technology level "as is". Then, define the ways to automate manual processes to increase your business's efficiency and performance and propose the proper technical solution.

Place of Discovery in SDLC

We follow the Software Development Life Cycle (SDLC) process in our work. Preparation and project planning are important for further SDLC phases to reach cost-effective development. That's why we cover the Collecting requirements, Analysis, and Product design during the discovery phase.
1.Discovery phase
Product design
2.Discovery phase
3.Discovery phase
4.Discovery phase
Collecting requirements
5.Development Phase
6.Development Phase
7.Development Phase
8.Development Phase

Product discovery process

Day 1
Day 3
Deep dive
Day 4
Day 10
Solution definition
Day 10
Day 15
Duration: 1-3 days
Initial requirements analysis by our team and preparation of the optimal Discovery plan
Business Analysis
  • Business environment exploration
  • Market investigations and research
  • A detailed plan for the Discovery implementation
Solutions Architecture
  • Business goals and needs analysis
  • Technology landscape research
  • Initial list of the architecture limiting factors
UX/UX Design
  • Competitor Analysis
  • Creation of mood board for future concept
  • Enhancing discovery plan with UX activities
Deep dive
Duration: 4-10 days
Close scrutiny: business, technical, and UI/UX analysis for better vision, prioritization, and success indicators’ formation
Business Analysis
  • Accurate business aims and vision
  • Modeled business flows
  • Functional decomposition
  • Defined priorities
  • Checked & collected feedbacks
Solutions Architecture
  • Essential requirements analysis
  • Limiting factors analysis
  • Quality Attributes Workshop
  • Architecture vision clarification
  • Checking & collecting feedback
UX/UX Design
  • Wireframes for core user flows (depending on the project needs)
  • Concept based on mood board and feature list
  • Start of the Mind Map creation
Solution definition
Duration: 10-15 days
We are working on the requirements and product design to better define the project implementation roadmap and the necessary expenses: this is an iterative process
Business Analysis
  • Functional decomposition
  • Fitting business roadmap and estimations
  • Crucial landmarks & priorities
  • Business requirements for the Roadmap
Solutions Architecture
  • Critical architecture views
  • Finalized technology stack
  • DevOps and Operations vision
  • Implementation efforts estimated
  • Finalized SAD (Software Architecture Document)
UX/UX Design
  • Wireframes or mindmap
  • Finalized UX solution vision
  • Defined visual constituents and style guides
Ready to Start With Our Discovery Team Experts?
Other Cleveroad experts are engaged in the process if additional expertise is needed.
The Discovery phase is conducted by a team of qualified experts that devise the entire development blueprint
Business Analyst
Solution Architect
UI/UX designer
Project Manager
Discovery phase deliverables
Documents that describe the project requirements and tech aspects of the development
Business Analysis
Feature breakdown list
During Discovery, we reveal different development aspects to create a detailed feature list with user stories and a rough estimation with specification based on it.
Impact Map
Impact Mapping enables decision-making about features to be built and incorporated into a product.
Activity/UML/BPMN diagrams/Flowcharts
Depending upon the project needs, we create diagram(s) in one of the notations for process visualization to represent a series of actions and flow control in a system.
Software Architecture Document (SAD)
The SAD BA part is updated according to the results of Discovery.
Solution Architecture
Quality Attribute Scenarios
Quality attributes are a set of system functional and non-functional requirements that are used to evaluate the system performance. Quality Attribute Scenarios document describes quality attributes and possible scenarios of actions.
More precise estimation
The estimation is based on the feature breakdown list. This document includes team composition and a minimum and maximum time to develop the necessary features. Team Composition is the configuration of a team. It is based on the team's task and is defined individually for each project to reach the best possible results during the development.
Project Plan
A project plan defines project goals and objectives, specifies tasks and goals achievement, and identifies resources needed, associated budgets, and timelines for completion.
Architecture diagram
An architecture diagram stands for the system's outline and the relationships and boundaries between components. It provides the overall view of the physical deployment and its evolution roadmap.
Design concept
Design concept. Our Design team creates concepts for the necessary platforms based on design requirements. We make two of them for mobile development (to choose from), and one page with the most elements is for the web.
Mind Map
A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. It can help you find better and more creative solutions to problems, improve information retention, facilitate more effective brainstorming sessions with your team, and deliver a serious boost to your productivity.

Why you need a discovery phase

Clear requirements
The discovery phase is focused on clearing up your business and tech requirements. We single out features to fit your budget and follow industry standards.
Architecture tailored to goals
With a Solution Architect working on your product, we design architecture from the ground up to make sure it goes along with your business goals from the early stages.
Optimal development costs
The discovery phase is designed to define obstacles that may pop up during product development. Knowing all the risks, we can offer the solution that fits your budget.
Minimized risks
Your product idea goes through accurate analysis and planning. It means that you get a detailed project estimate and minimize failed deadlines and overpayment.
Unlock the full potential of your software idea with our Discovery phase services. We’ll validate your product’s concept and provide you with a clear roadmap for your project success. Let's talk now!
Have plans on making your own apps?

Discovery phase includes

The discovery phase's main goal is to exclude unknowns, prepare technical basis and UX design following your needs, and provide an accurate project time and cost estimation in the end.
Feature breakdown list
Business Analysts hold meetings with you to discuss business needs, user and functional requirements. After that, the Solution Architect checks the tech feasibility and suggests removing or keeping features to launch faster. You approve the final feature list before moving to the next stage.
  • Project Manager
  • Solution Architect
  • Business Analyst


We keep deepening the expertise to meet your highest expectations and build business innovative software


Solution Architect, Associate


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Advanced Certified Scrum Product Owner®


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Blockchain developer


Linux professional certification

Get your own software product!
Our team is ready to help you develop a custom software to address your business needs. Tell us project details, and our experts will consult you on the best-suited tech solution

Our Clients Say About Us

Client photo...

Founder of el Tab

"I was very happy with their overall performance. I was very pleased that the team would regularly come to me with suggestions of how to improve the app."

Industry contribution awards

Leading rating & review platforms rank Cleveroad among top software development companies due to our tech assistance in clients' digital transformation.

60 Reviews on Clutch



Top 1000 Companies, 2022 Global


Top Company,


Top Company, ReactJS Developers


Top 1000 Service Providers, 2021 Global


Top Software Development Companies


Top 1000 Companies, 2020 Global

Questions you may have
Here you can get answers to common questions about Discovery services, their peculiarities, and advantages
The discovery phase helps you elicit, analyze, and prioritize features and finalize requirements. It allows clearing out tech aspects of the project and estimating the price.
The discovery phase helps reduce development costs and minimize risks since you’ve already defined possible obstacles and ways to avoid them. Analyzing your goals, we can tailor the appropriate architecture.
There are several stages:
  • Project kick-off. Holding a kick-off meeting to get acquainted with the team and learn more about each member’s role.
  • Feature breakdown. Business Analysts hold meetings with you to discuss user needs and functional requirements.
  • Rough estimation. Developers, designers, and QA engineers estimate the feature list for the required platforms. You get a rough estimation — minimum and maximum time needed to develop each feature.
  • Team composition. The Sales Manager collects the development team — developers, designers, and QA engineers. The Solution Architect and Project Manager validates the team.
  • Concept creation. Designers create two visual concepts of the product for you to choose from.
  • Specification. Business Analyst writes a specification covering tech aspects and describing each feature in the form of user stories.
  • Wireframes. Designers start creating wireframes — a layout of a user interface.
  • Final review. Quality Assurance engineers check each user story and wireframe for logic mistakes and guideline violations.
  • Detailed estimation. Our developers and designers estimate the final product development cost for each platform.
  • Specification
  • Rough estimate
  • Detailed estimate
  • Wireframes
  • Activity diagram
  • Flow chart
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