How To

7 The Most Important Mobile Analytics Tools

10 May 2016
1861
9 min

There are a few common mistakes in the process of applications creation and promotion. Each of them is likely to cause the collapse. And one of them is to believe that the work on the application ends after its release. Very often, customers think, Phew! Now the application is available on the app store and I can safely breath out and begin to earn on it. Why is that position fundamentally wrong?

Everything is very simple. You need to constantly maintain and modify your product in response to the reaction of the market. This is very important if you want to succeed. It is impossible to attract a large audience of users with something obsolete and unusable.

Do not forget about one of the most important rules of success. The product should be able to meet the preferences and needs of the target audience. And in order to monitor user reaction in your application, there are a number of marketing analytics tools.

With them, you can find the strong and weak points in the application, unnecessary features that clutter the app and even more. You may face some difficulties. Its not so easy to understand a bunch of different numbers and indicators.

Mobile-metrics-difficulties

But dont worry. In this article, we will tell you all you need to know about the different types of mobile metrics and how they are measured. You can also learn how to choose an analytics app with which you can carry out your mobile app analytics.

And also, there are some good news and tricks. We'll tell you how to properly respond to the metrics and what to do to maximize their improvement. So, dear readers, sit back, in a few minutes youll get a powerful tool for your business development.

Types of apps analytics tools

We offer to find out what mobile app analytics metrics are and how to work with them. Mobile metrics are a set of indicators that allows you to track the various trends in the use of mobile applications. Some of them are just simply counted, and some are calculated by special formulas.

In this section, well analyze what metrics you need to track to be able to get the most accurate representation of how customers use your application.

Using these mobile analytics tools, you get a powerful tool for your business. After all, you will have the opportunity to influence the situation and modify your product so that it meets the needs of users. In order to be able to keep the situation in your hands, you need to get answers to the questions: Who downloads your app? How often does it happen? Where are the weaknesses? etc.

Mobile-metrics-questions to answer

So, we give you a list of the most popular and effective mobile app metrics. And most useful thing - how to improve your figures.

1. Number of downloads

Tracking the number of downloads you find out how many people have downloaded your app. Also, using this parameter you can monitor how the number of downloads changes with the changes of certain factors, and how your potential consumers react to your advertising campaign. That is, you can get an idea of which tools work better, which screenshots or descriptions sell your application, etc.

Mobile-metrics-number-of-users

In addition to quantity, dont forget to track where your users come from. So you can learn what advertising resources work, and which are probably a waste of money.

How to improve the parameter?

  • Track which techniques work best.
  • Change the details of your strategy and see how the audience reacts.
  • Pay attention to what advertising platforms give the maximum number of users to your application and pay them more attention.

2. Number of sessions

With this index, we track the number of times user refers to your application per day/week/month. This will help you understand how vitally important your application is for each user. A lot of really popular apps can solve everyday problems. Thats why people are using such applications as often as possible.

Perhaps, your application isnt designed to be used daily. But anyway, you can see whether you reach your goals by the frequency of use, and take steps to improve performance.

How to improve the parameter?

  • Check out what problem is solved by users of your application, and which ones they cant solve.
  • Use mobile app analytics tools to note exactly what moments make the user use the app not as often as you'd like.

3. Session length

This indicator shows how much time the user spends in the app by each particular session. Time is counted from the opening of the application until it is closed.

Mobile-metrics-session-length

By monitoring the duration of sessions you can find out how users spend their time in the application. It is also important to understand what factors affect that time. Here, there are at least two options.

Hight session length may caused by at least two basic factors: your user is really excited, or he just spends a lot of time dealing with UX/UI as it is dramatically illogical. Our goal is the first option. The second one is a straight road to the removal of the application.

How to improve the parameter?

  • Find your target audience and follow its needs.
  • Make the usage of the application as simple as possible for the user.

4. Screenflow

This figure shows what users are doing in your application. You can track what screens they open, where they move further, and what tasks are completed on each of them.

Also, using this metric, you can find out what places in your application are the weakest and at which step the user decides to close the application. Perhaps all the problems have been solved, and the purchase is made, and the user closes your app being satisfied to return soon again.

Or maybe he or she hadnt found the solution to the problem and just has decided to stop using the application.

Mobile-metrics-bounce

How to improve the parameter?

  • Check out which is the last stage of the user flow.
  • Improve the usability of your application.
  • Make the redesign of the application to improve the UX.

5. Retention

With this figure, we can find our target audience. This indicator shows which users return to your application after the first use.

When the customer downloads the application it doesnt mean that he or she will become an active user. A lot of people never return to the app after the first use. There are also several reasons for it. From the fact that they have found the solution to the problem to the fact that they are just not your client. The set of metrics enables us to find the answer to this question.

How to improve the parameter?

  • Work in the direction of extension of the target audience and enhance the loyalty of existing.
  • Use candies to encourage your users to return to you. You can use push-notifications to inform them about discounts, promos and offer them something they need.

6. Session interval

It shows how often a user opens an application. That is, we track the time between they open your application the first and next times.

Mobile-metrics-interval

Thus, we can find out how vital the application is to the user and which factors affect the frequency of its use.

How to improve the parameter?

Use push- or sms-notifications to remind users about your app.

7. LTV (Lifetime Value)

One of the most important mobile application analytics figures is LTV. With this metric you can improve your ROI (Return On Investments). This indicator shows how valuable your app is and how much each app user is worth during their lifetime. With it, you can control your spendings and plan your application scaling.

How to improve the parameter?

Monitor the complex of figures and plan your actions to promote the application.

How to track metrics?

These are basic metrics that allow you to identify the most important mistakes and the most powerful places in your application. These indicators can be used to track the popularity of any product.

Then we can add to them some others which depend on the type of your specific app. Imagine that you have an online store. In this case, you need to track the number of transactions and their frequency, the number of cancellations, etc. Thus, in addition to the basic metrics, it is necessary to track additional ones, which are intended for different types of applications.

Tapdaq survey shows 90% of developers have implemented third-party SDK analytics into their app to track app metrics. There're some other ways to track the figures.For example, you can use Google Analytics for Mobile Apps or other sources.

The main thing is to react correctly and build your strategy based on the results you'll get.

Mobile-metrics-imrovement

How to make figures work for you?

Dont forget that the metric can draw for us a clear picture only if we track them in a single package. Each indicator alone creates some questions the answers to which can be given by other indicators.

It is because everything is related in an app and all the parts have to work as a single mechanism. Only in this case it is possible to succeed.

We, of course, understand that choosing the right way and solving all the problems at the same time is not that easy.

So if you have any questions about analytics for mobile apps or your application hasnt been tracked using these tools, contact us. We do know how to solve this problem. We will help you find all the answers, or even do everything for you. Yes, we can do even this.

Mobile-metrics-solution

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