How to Start a Business Like Uber: Building Your Own Uber for X Platform

Updated 02 Sep 2021

Published 17 Jun 2019

13 Min


Today’s Uber-like apps don’t always have something to do with taxi services. They’re everywhere in various spheres of life. On-demand platforms are taking over our everyday life. And each service somehow has it's own base of loyal and engaged users. For example, babysitting app which comes in handy for many users.

So what’s the secret of Uber for X success? How to start Uber business, and which model to choose? What is Uber business model canvas? All that and a bit more about Uber-like services, starting Uber business of your own, and making a go of it – in our guide. Let’s #MoveForward!

What is Uber for X?

In Uber for X, ‘X’ means any deliverable service in the market. How does it work? First, customers connect with service providers by placing their orders via mobile app or website. Then, the provider looks through and accepts the request, and – if everything works for them – delivers the service.

In different Uber-like apps, connecting buyer and service provider sometimes takes more than pressing a button. But that’s still the main concept of it. Mostly, Uber for X platforms have a variety of in-built filters making the search process both very fast and convenient.

If you're here to find out how much Uber-like app development costs, take a look at 'How to Create an App Like Uber: Cost, Features and More'.

For example, to get from point A to point B all Uber users have to do is to place a request, and wait for matching with a driver. Few minutes – and the car’s right at the corner.

Now, let’s find out what actually makes the service this fast, convenient, and affordable.

Business Model Explanation

Uber for X business model is a so-called two-sided marketplace. Riders generate the demand, drivers supply it, and Uber acts as the facilitator providing a convenient and easy to use platform.

As there’s no third party that prevents these two sides from working with each other, the platform collects a fee from both customers and service providers. (We’re going to take a closer view on their revenue sources later on.)

What's remarkable is that Uber doesn’t hire drivers. It partners with them. Drivers choose their own schedule and number of hours they're ready to work for, and they remain under nominal control. Drivers have all the right to accept or decline the terms of the contract, and they can choose what period to collaborate with Uber for.

As for now, more and more people turn to on-demand platforms like Uber instead of good old city services. Why is that? Uber offers a unique value proposition to both parties which makes the service affordable to use and profitable enough to work for.

So what’s in there for riders?

Benefits of Uber Taxi for riders

Reasons why riders choose Uber

And drivers?

Benefits of Uber platform for drivers

Why drivers are willing to work for Uber

Besides, with each next driver or rider joining the platform, the service works better and better for existing users.

For Uber case, the more drivers and riders they have, the better pickup times and the lower prices are, customers writer better reviews and all this ultimately leads to increased revenues for the marketplace.

Uber-like Business Ideas

Uber for X models work for various business categories, showing the best result when:

  • People need quick help with tasks they don't have time for (walking a dog, house-cleaning, make-up or hairdressing);
  • Existing services work too slow, so there's a need for an alternative (food delivery, trip accommodation, booking a massage therapist).

But what are the industries Uber-like business ideas work best for?

Food Delivery

Modern busy people value not only food quality and taste but how fast it’s cooked and delivered. Besides, many are concerned with eating healthy. All that allows Uber for X platforms rise and shine.

For instance, Glovo (a Spanish startup) promises to deliver chargers, smoothies, groceries, and any food from any city restaurants in just a few minutes. The service also delivers food items from local supermarkets and grocery stores charging 30% of the total cost of the order.

Other well-known examples include:

UberEats food delivery marketplace

UberEats website for food delivery

Household Сhores

Office workers, managers, and young parents barely have time for cooking (or using one of the delivery services). Not to mention house duties like laundry, bathroom cleaning, vacuuming, dog walking, etc.

Once these people reach a certain level of income, they're looking for someone to take care of their homes, chores, pet duties, and even laundry!

Laundry market is expected to reach $96,2m by 2024. Interested to join this fast-growing niche? Check our 'Guide to Creating an Uber For Laundry App' for all the details!

Wag! is a hit-parade platform that helps users to find dog-walkers when they don't have time to walk their pets themselves. You just book a person who is qualified enough for 'dogsitting' right away or beforehand. Besides, you can always track the dog due to a GPS tracker, or just ask the person to send some pictures.

Famous ‘housework killing’ apps are:

Wag dog walking platform for busy people

Wag! is the leading platform where people hire dog walkers

Medical Consulting

Finding a personal doctor is very challenging, but on-demand platforms make the life of wandering patients much easier. Sure, doctors can't yet make a diagnosis without proper tests, still, a plain consultation is something apps and websites work for.

DoctorOnDemand's probably the best know platform that allows people to consult with a physician, pediatrician or psychologist via video calls. Moreover, they offer treatment programs and plan to help manage specific health issues.

Other business ideas like Uber for medical consulting services include:

DoctorOnDemand best medical on-demand platform

DoctorOnDemand remains the leading on-demand platform in medical consulting

Transportation and Logistics

Uber, Lyft, Bolt (former Taxify), and other on-demand car services are doing great driving people to places. But when it comes to more – or less – sophisticated cargo, any UberLUX car won't be enough. Luckily there also are Ubers for logistics (Lalamove), packages (Shyp), and even parking (Luxe).

Uber for trucks? Not at all fantastic. Take a look at our 'Uber for trucking app' guide to speed up your business with on-demand trucking platform.

Lalamove delivers cargos with lorries, vans and 5.5 tons trucks. It's an Asian company that competes with big players and does it pretty great. What's more, Lalamove's not shy to make their rates clearly shown on their website, including the list of available vehicles.

Uber offers an entirely automated way of interaction. Passengers don't communicate with dispatchers to get a ride, cashless payments, a feedback system, and customer support -- all these services are available through the app or website. Driver-partners also have an automated experience.

Lalamove a solution for  logistics

Lalamove - best solution for logistics

How to Start Uber Business?

First, a short list of the main steps for Uber startuppers to follow:

  1. Start with market research.
  2. Choose the niche.
  3. Select the business&revenue model.
  4. Take care of legal matters.
  5. Add MVP features.
  6. Create a promotional plan.

How to Create Uber-like Business?

And now, let’s review these steps in more details.

  1. First Comes the Market Research

The taxi services are a prospering field in most countries, including the US. For instance, in the fourth quarter of 2018, Uber alone made 3.2 billion dollars worldwide. And before diving right into the business that big, it’s worth doing market research with all money risks, and other future challenges.

To get this right, when starting a business like Uber owners hire experts that can help with the economic analysis. With a thorough review of cost, possibilities, and options, it may not take long to return the investments.

Besides, be prepared to face a number of competitors that run their service better. The demand for on-demand platforms only grows, so lots of startuppers have adopted this way of running a business.

Thus, it's a good idea to check on the main competitors: which unique features and offers they have, and which leave for you.

  1. Let’s Choose the Field

Uber taxi model may be the most popular, but not the only option. As we’ve already covered the most profitable options above, here comes the short summary list of possible fields:

  • On-demand food delivery service
  • Beauty services and salons
  • On-demand mechanic
  • Healthcare
  • House chores & babysitting
  • On-demand transportation

  1. Choosing Business & Revenue Model

A taxi or any other Uber platform may decide to improvise and adopt any business model that works for them and guarantees a return on investment, efficiency, and flexibility.

The business model we've described previously works for Uber company, but it's not cast on stone.

The legal entity defines how big the company's going to be (and may be). Currently, the choice for a taxi service lies between a general partnership or limited liability company.

  • A general partnership is the best business structure for a small scale service company. It works for people that are just starting out and have a moderate amount of seed money.
  • In case the company is to grow large and serve both corporate and individual clients all over the USA or other countries, LLC (Limited Liability Company) is a perfect choice. Limited liability companies are simpler and more flexible to operate, and if something goes wrong – it's only the invested money that will be at risk, not partnerships.

  1. Think of MVP Features

On-demand service is quite an expensive project to build. Especially for the Uber platform that is made of three apps:

  • The admin panel
  • The app for drivers
  • The app for customers

So if you’re on a tight budget, the best solution would be to launch an MVP first.

  • For instance, the app for drivers includes the following necessary features: delivery reports, route optimization, ‘accept/cancel order’ screen, earnings screen, etc.

  • As for customers, they take advantage of features like ride cost estimation, geolocation & routing, direct app payments, etc.

  • Finally, the admin panel is used for managing both users and drives, payment, promotions, and many more.

  1. Work on Advertisement

What’s the use of the service no one heard about? Remember that when it comes to advertising, everything's fair. If you have some extra money, you may start with distributing handbills, or advert spots on newspapers, TV, and radio. But if there's an issue with finances, choose the worldwide web as the main promotional channel.

Influencer marketing, social networks like Facebook, Twitter, Instagram, or YouTube, Google ads – when it comes to online promotion, the possibilities are endless. The main trick’s to stay within the budget.

Revenue Model of Uber

When it comes to Uber Taxi service, we should first mention that the company doesn't own a fleet of cars. Instead, they act as a mediator, bringing drivers and riders together.

As we’ve said, the company’s revenues come not only from the clients themselves. For now, the revenue model of Uber implies getting money by charging a ride pay from customers, a flat fee from drivers, charges for ride cancellations, and takes a part in promotional partnerships.

Let’s review these sources in more details.

  • Ride pay from customers. Uber sets the price depending on the number of miles (or kilometers) and time spent. When the weather's bad, on public holidays or just when the traffic's hot Uber driving rates are higher than usual. The company's transparent policy makes them inform the users if there's an increase in the price beforehand.

  • Driver fee. Uber charges drivers 20-30% fee of the total amount paid by the customer – from each and every ride.

  • Cancellation charges from the customers. Free cancellations are possible only within 2 minutes from the request. Otherwise, customers are charged $5 from a non-cash payment, or the fee will be added to the next trip – if they preferred to pay in cash.

  • Promotional partnerships. Due to service popularity, Uber's a huge attraction to other brands that are looking for partners. So besides charging both riders and drivers, the company generates revenue through promotional offers with companies like Pepsi, BMW, Hilton.

Revenue sources of Uber platform

Main sources of Uber income

Uber Business Model Canvas

Now, if you are wondering how to start your own Uber business, first of all, you need to understand your customers, business goals, and possible issues.

Alex Osterwalder's Business Model Canvas is the best way to represent the company's business model and find out how everything is organized.

Cleveroad Expertise

Cleveroad is experienced in building any-size solutions, including on-demand marketplaces. And we’d like to introduce two platforms we’ve built for our clients – AYIO and LetsSurf.


The main idea of this P2P platform is to allow users to find a specialist in a variety of fields. Broken TV set, leaky faucet, housecleaning, dog walking or German lessons – AYIO professionals take care of all that and many more.

The platform's targeted for different groups of people that work as freelancers or want to find a specialist for some job. Mostly, it's oriented on European users.

AYIO tech stack

AYIO tech stack


LetsSurf is a pioneer in connecting surfing enthusiasts with their future instructors. It's also a sports on-demand marketplace where customers find surfing teachers, chat on the lesson terms, book them, and pay with just a few screen taps.

LetsSurf helps surfing buddies to perfect their skills and make money for doing what they love. And it’s very easy to find the perfect coach as there's a number of in-built filters (by location, price, board type, and skill level).

Technologies used for LetsSurf development

LetsSurf tech stack

Ready to build your Uber?

We'll get to work on your project in less than 24 hours.

Use our app cost calculator to find out the approximate time and cost of developing a messaging application. It's a completely FREE tool.

Building Your Own Uber for X Platform: Cost calculator

Building Your Own Uber for X Platform: Cost calculator

Frequently Asked Questions

Uber for X models works for a bunch of business categories. The most successful ones are:

  • Food delivery (Uber Eats, Glovo, DoorDash)
  • Household chores (Hello Alfred, TaskRabbit, Rover)
  • Medical consulting (Pager, IsDocin)
  • Transportation and logistics (Uber, Lyft, Bolt)

A short list of the main steps for Uber startuppers:

  1. Start with market research.
  2. Choose the niche.
  3. Select the business&revenue model.
  4. Take care of legal matters.
  5. Add MVP features.
  6. Create a promotional plan.

Uber is a two-sided marketplace. Users (riders) generate the demand, service providers (drivers) supply it, and Uber acts as the facilitator providing a convenient and easy-to-use platform for both.

In Uber for X, 'X' means any deliverable service in the market.

Here's how it works: customers connect with service providers by placing their orders in an app. Provers then look through requests, accept them, and – if everything's OK – deliver the service.

Users generate the demand, drivers supply it, and Uber acts as a mediator bringing them together.

Besides, Uber doesn't hire drivers, it partners with them: the more drivers and riders Uber has, the better pickup times and the lower prices they can offer.

For now, the revenue model of Uber implies getting money by charging a ride pay from customers and a flat fee from drivers. Besides, Uber charges for ride cancellations and takes part in promotional partnerships.

Rate this article!
25586 ratings, average: 4.70 out of 5

Give us your impressions about this article

Give us your impressions about this article


Paul kimani kamau
19.08.2020 at 01:28

My friend and I have just started uzaprice online taxi app and am happy to have learnt a lot here,hope to read more about it

Maria D.
25.08.2020 at 07:04

I'm glad the article helped you!

Jacob basson
19.02.2021 at 02:48

I would like to start my own uber business and I need help . The town that I stay didn't have uber facilities

Maria D.
24.02.2021 at 07:58

Hey Jacob! We'd be glad to help you, please tell us more about your idea here

Willem Bantam
15.04.2021 at 11:31

Hi. I would also like to start my own Uber service because in the area I live there are no Uber service I need help by doing it please help.

Latest articles
Start growing your business with us
By sending this form I confirm that I have read and accept the Privacy Policy