The Cost of Custom Software Development: All Price-Changing Aspects in 2021

28 Jun 2021

11 Min


You’re probably here to learn about custom software development cost. Pricing is a crucial factor for anyone who intends to build something digital. Though, it’s not that easy to estimate its cost. A vendor has to know solution type, target platforms, and clearly defined set of features.

In this article, I’ve tried to give you a comprehensive pricing on software development services and to explain the key factors influencing the final cost.

Average Cost of Software Development

In our experience, mobile and web applications are the most demanded kinds of software. Let’s focus on them.

Web and mobile apps can be roughly divided into three categories by their complexity level:

  • Basic apps (approx. 500-700 hours). They can be built quite fast, but their functionality is quite simple.
  • Medium complexity applications (approx. 700-1200 hours). This software has more complicated features.
  • Complex applications (1200+ hours). The software of this level is time-consuming to engineer due to complex architecture, security matters, multiple integrations, etc.

Of course, the categories above are rather subjective. So I would like to provide you with the approximate cost of custom software development for different kinds of apps so you could see the whole picture. The prices are based on the average rate in our region (Eastern Europe) — $50 per hour.

Approximate time and cost of development of different apps

TypePlatformApproximate time (hours)Approximate cost ($)

Basic marketplace app










Basic e-commerce app




Uber-like app










Spotify-like app










Booking app like Airbnb










In order to roughly count the software development price, it’s necessary to provide the company with some basic information about your project.

Nothing similar to your project?

We provide a custom estimation of your project for FREE.

We generally ask clients for the following:

  • Idea. For example, you want to create an app like Tinder. So, you explain your idea to company's technical specialists and they develop a Tinder-like MVP for you.
  • Feature list. It’s important to discuss some vital features that have to be implemented. It’s also good to have the description of every feature (e.g. a map with pins, detect user's location etc.)
  • Wireframes. The engineers would be grateful for your vision of design.
  • Examples of the competitors’ apps or websites. Instances help you show developers what functions you adore and don’t like.
  • Design. There can be just the ideas of what you like.
  • Specification. (If you have one.)

A lot of vendors help their clients to collect all necessary data as well as our company. So you can just come up with the idea and we’ll do the rest.

Factors of Software Development Pricing

Such factors as the number of platforms, complexity of architecture and animations may completely change the final price of software development.

All these factors should be considered and double checked beforehand.


The first factor that can change custom software development prices is the platform of choice. Modern IT world provides three popular platforms for software development and, of course, the software development price quote will vary according to the platform. Do you want an Android or iOS app? Or maybe all you need is a web application? There are some points that need to be considered.

Cannot decide what platform to cover first? Find out our insights: iOS or Android - what to start from?

For example, if you already have an iOS app, it’s impossible to convert it into Android application and vice versa. It happens because these platforms take over different programming languages, have unlike SDKs and require different development tools. So, if you want your application to work on two or even more platforms, be ready to spend more money and cooperate with different developers.

Type of Software Project

The next factor that affects the cost of custom software development is the type of project. There are 4 in total:

  • Development of new software - a creation of a custom solution from scratch with an individual approach.
  • Modification and improvement of software - here you can include an upgrade of existing solution.
  • Integration of software - this operation includes various measures for the implementation of ready-made software into existing business processes.
  • Web development - a creation of websites and web applications for business.

Each of these types has a different team composition and requires a different amount of effort and development time. Accordingly, the final price will also be different.

Project Size

Another nuance that affects software development cost is the size of the future project. The larger the project, the more hours will be spent on working with it. In software development, there are usually 4 levels of projects:

  • Small. A fairly small project that is limited to only minor changes, be it user interface settings or bug fixes.
  • Medium. These projects are a bit more work-intensive, but they still have tangible results and are often stand-alone solutions or integrations. The category of medium-sized projects can be classified as simple mobile applications or web interfaces to existing systems.
  • Large. Large and complex projects that may require integration with multiple systems, a database component, and security and logging functionality. Large projects include the development of a multi-platform application, complex business systems, and much more.
  • Enterprise. This is the last and largest project level with high safety and reliability requirements. For example, to this level of the project you can include the development of an Uber-like application that works on all platforms, has many third-party integrations and imposes extremely strict requirements on the security of users' personal data.

UI/UX Design

People are visual creatures, so design becomes a vital part of software development cost breakdown. UI/UX design is able to attract users’ attention and engage them. Developing design can take quite a lot of time depending on a website type and its complexity.


Development, its complexity and time is one of the many price-driving factors for custom software development cost. The first thing for you to know is that there are two web development types: front-end and back-end. Front-end or client-site is everything that users can see and interact with. As for back-end or server-side, it's like an engine for the app. For example, when a user clicks the registration button, the app first connects to the server to check the data and then returns a value to the user (e.g. wrong credentials, a user already exists, registration successful). That’s where back-end starts to work.

It’s necessary to consider that the development of iOS applications typically requires 20% or ever 30% less time compared to Android. It happens because there are much more devices run on the Android platform. So, it’s necessary to provide support with a lot of versions of this OS and different screen resolution.


Quality assurance services are extremely important for the development process. It’s vital to test every component of the software in order to prevent or solve any possible bugs. The cost of testing in software development always depends on the complexity of your project.

Technical factors that affect the price

Technical Factors that Affect Price

3 Other Factors That Affect the Custom Software Development Costs

There are some non-technical factors that should be considered because they can also affect the final price. There most important of them are hiring options, staff experience, and region where the developer is from. Let’s find out more about them.

  1. Seniority of Software Developers (Staff Experience)

Software engineers are often divided into three categories by their knowledge, skills, and working experience. There can be junior, middle, and senior software engineers.

Software dev seniority

Software Developers Seniority

Junior developers

Usually, these developers have just started their working path and still require support from more experienced colleagues. As a result, they work in a team of more qualified developers and are able to perform only simple tasks. These developers often know only one programming language or framework, as a result, they are unable to work fast enough. So, it’s better to think well before hiring the developer with such a skill set.

Year of experience: 0-1

Middle developers

The more engineers work, the more experience they gain. Middle developers can work on the project independently and deal with complex technical problems.

Year of experience: 1-3+

Senior developers

This category of programmers can provide you with the most effective variants for developing your project (e.g. different programming languages, how the feature should work to cause fewer bugs, etc.). Offering these options, they are able to explain the advantages and disadvantages of choosing each of them. But be advised that these specialists can raise costs of software development significantly.

Year of experience: 5+

If you need any help in finding or interviewing software developers, drop us a line and we will assist you.

As you understand, custom software development rates may differ depending on the engineer’s level. So, think twice about what developer is required for your project. If your product is quite simple (e.g. a landing page or a simple app), the junior software developer is able to conquer this task. However, if you want more complicated features (e.g. payment integration), you have to hire a more qualified developer. The more complex your project becomes, the more skilled engineer you need.

  1. Hiring Option

Modern IT market provides quite a lot of opportunities for hiring a good software developer. The most popular of them are freelance developers, in-house teams, and outsourcing development companies.

Each of these options has its benefits and drawback that we will discuss below.

Where to hire software developers?

Software Developer Hiring Options

Freelance software developers

There are a lot of reliable platforms where you can hire freelancers. As you understand, this variant is the cheapest but not the most trustworthy. There is almost no opportunity to control the freelancer’s work. Furthermore, nobody can guarantee that your project will be finished and you will be satisfied with its quality. Having no assurance, you may face a lot of bugs in your project and just waste money.

In-house software developers

Engineers create the software in your own office, so you can follow all the development stages. You can contact the employees at any time and, as a result, any possible bugs will be solved faster. However, hiring in-house developers is always time-consuming and requires considerable investments in salaries, taxes, hardware, and software. To find your perfect developers for the in-house team it is always better to search through professional platforms like LinkedIn or Glassdoor. These websites have all the necessary information to fulfill your search.

Outsourced software developers

Hiring outsourcing companies for creating certain software has quite a lot of benefits. For example, there are many offshore companies from all over the world, so you can hire developers from anywhere. As a result, you can choose affordable contract software development hourly rates because they vary depending on the region. The main drawback you may face is a time zone difference. If your development plan consists of hiring outsource developers, you can find them using websites like Clutch and GoodFirms. These platforms collect information about various IT firms from different parts of the world.

Couldn’t find dedicated developers? Read our guide on hire dedicated developers.

In our experience, in-house developers or offshore software development companies are the most suitable variants. Choosing one of these options, you are fully protected and can be sure about the quality.

  1. Location (Region)

Nowadays there is a tendency to completely different rates on software development depending on a region. For example, the most expensive development services are in the US and Australia. However, such countries as Ukraine provide qualified services for less. Let’s look through software development cost per hour from different regions.

Custom software development hourly rates according to PayScale

RegionJunior DeveloperMiddle DeveloperSenior Developer

North America




South America




Western Europe




Esatern Europe








How Do We Estimate Software Development Cost at Cleveroad?

Our team has tried a variety of estimation approaches. Eventually, we’ve come up with a simple yet trustworthy two-step framework:

Rough estimation

This stage can give you an approximate price of your future software development costs. In order to fulfill this step, it’s important to know only some basic information about your project idea (e.g. I want an app for drivers like Uber). After that, our specialists are able to consider vital features for MVP and time required for their development. Rough estimation usually consists of two numbers — min/max time and its accuracy are between 25 and 75%. This stage doesn’t take a lot of time, just 1 or 2 business days.

Detailed estimation

This step is sometimes called the Planning Phase. During this stage, our business analyst communicates directly with a client in order to find out all project requirements. According to these requirements, they are able to make specifications. Detailed estimation consists of one number — required time. This phase lasts longer and may take from 2 business days (if you have already prepared the documentation) to 2 weeks (if we prepare documents ourselves).

Software Development Estimation at Cleveroad

Estimation Process at Cleveroad

Wrapping Up

Drawing the line, it’s important to understand that custom software development cost estimation is much more complicated than it seems from the first point of view. There are a lot of technical and non-tech factors that need to be considered beforehand.

Frequently Asked Questions

It depends on the region of the world where you hire developers. In North America, the average hourly rate for middle software engineer ranges between $120-127, $50-65 in Western Europe, and $40-50 in Western Europe.

Rate of a software development companydepends on its location. The average hourly rate for a middle software engineer in North America ranges between $120-127, $50-65 in Western Europe, and $40-50 in Western Europe.

The average hourly rate for a middle software engineer in North America ranges between $120-127, $50-65 in Western Europe, and $40-50 in Western Europe.

Project complexity, number of platforms to develop for, seniority of software developers (and their number in a team), hiring option (freelancer, in-house employee or outsourced team), and location.

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