Web Application Development Cost Estimation for 2021

22 Jul 2021

14 Min


How much does it cost to make a web app? Unfortunately, there is no standard answer as web development is a general term that can involve anything from creating a simple website to building a custom, feature-rich web application. However, all the investment will pay off if you consider everything in advance and turn to a professional web app development company.

In this article, we’ll disclose all factors affecting the web application cost along with the effective development approaches. Besides, you’ll learn how to cut the price when the app turns out to be too expensive.

Why Develop a Web Application

With the increased adoption of wearables and IoT devices, the popularity of web apps will keep growing. In terms of revenue, the ecommerce, media & entertainment, retail, travel, healthcare, and education industries dominate the web application market.

Using the progressive web applications example, let’s consider the potential of web app development:

  • The global progressive web apps market is forecasted to reach $10.44 billion by 2027.
  • The ecommerce conversion rates on desktops are 2x higher than on mobile devices.
  • Over 50% of users uninstall some mobile applications because they are not in use and take a lot of space.
Progressive web apps market potential

Progressive web apps market growth worldwide

The main factors that have driven the adoption of PWA technology:

  • Users are shifting toward the PWA technology to save storage space.
  • PWAs are budget-friendly and easy to develop and maintain.
  • Progressive web apps have a higher conversion rate as compared to native applications.
  • They make use of the features of mobile apps such as real-time alerts, fast load, etc.
  • Growing use of smart technology such as IoT, AR and VR stimulate users to turn to capable web apps.

Based on end-users, small and medium-sized companies hold the largest share in the progressive web application market. The reason is that customers usually install apps for brands they deal with regularly, but they aren’t eager to install small business apps which they might use little.

However, large enterprises like Twitter, Ali Express, Instagram, Hulu are actively adopting PWA technology to expand their client base and increase user engagement. For example, Twitter Lite PWA has made 75% more tweets and reported a 20% decrease in bounce rate.

What Factors Affect Web App Price?

Why a web app development company – even a large and well-experienced one – can’t tell the sum just by hearing out the idea? Time to check what actually influences web app development cost, and why a plain idea is rarely enough.

  1. Scope of Work

The very first thing influencing the cost is the app’s functionality. It matters whether you’re building a simple online store, an online brochure, or a unique and complex system like hotel management software. Is it a standalone solution or third-party integrations (payment systems, GPS navigation, etc) are the must-haves?

Various APIs, databases, hosting, mobile compatibility—the more sophisticated the web app is, the more time it’ll take to develop and thus the more it’ll cost.

And don’t forget about the code quality. If the team of developers works with very strict deadlines, they might not have enough time for writing clear and high-quality code. In this case, each bug and imperfection will come out soon enough.

Finally, mind that project requirements are rarely carved in stone. They may change over time bringing new features and design elements as your audience grows. And it, again, affects the overall web application price.

How much your web app will cost?

Leave it to our business analysts! They will make a rough cost estimation of your project, for free.

  1. Сomplexity of UI/UX Design

Сustom UI/UX design services cost more compared to template solutions. The difference depends on design complexity, number of elements, animations, etc.

Besides, app interfaces should not only be unique but eye-pleasant, intuitive, and convenient to use. Both designers and web app developers need time to bring all that to life.

For example, to design a simple landing page like the one Shopify has takes from 6-8 up to 16-20 hours.

  • 6-8 hours = ~$300-$400
  • 16-20 hours = ~$800-$1,000
Shopify and its landing page design

A simple landing page made by Shopify

We're using a $50/h rate here and below as it's an average cost of web application development in our region (Eastern Europe). The hourly rate may be different in your region.

Another example: Apple's Mac Pro landing page.

Complex landing page design

Example of complex landing page made by Apple

It has complex 3D animations and lots of elements. Making a similar page from scratch can take ~80h-100h of work and the cost goes up to $4,000-$5,000 (depending on the vendor's rates).

  1. Hiring Options

Web application development costs can significantly vary depending on the cooperation model you’ll choose.

Commonly, there are three main options to hire software developers:

  • Freelance developers
  • In-house team
  • Outsourcing company

Each option is applicable in different situations and depends on your project requirements. Let’s discuss the ups and downs of each of them.


Independent contractors are the right choice if you run a small project or need software upgrades, as one freelancer can’t be responsible for full-cycle web app development.


  • Low pricing solution


  • Without tech backgrounds, you’ll need to hire a specialist to test the web app’s relevance.
  • You have to prepare straightforward project’s requirements and draw up a work plan for the next few weeks.
  • You may need a project manager to control the development process.
  • Freelance developers won’t provide you an accurate project estimate since they don’t have the business analysis skills to do so.
  • Freelancers are harder to control, and they can leave the projects unexpectedly.

In-house team

If you’re looking for specialists to work remotely as a part of your company, or you want to assemble your in-house team, then this option is for you. It’s a perfect decision if you run multiple projects and prefer to be entirely involved in the process.


  • Complete control over the team
  • No communication issues
  • Freedom to make changes


  • You need to hire a tech team to consult you on the project's specification and testing part.
  • Long and challenging hiring process since you need to employ each team member separately.
  • Additional expenses (office rent, hardware, software, taxes, etc.).

Outsourcing company

Outsourcing is a golden mean. In this case, you’ll accelerate time to market, lower the project’s costs and get a high-quality product. The crucial thing about outsourcing companies is that they are responsible for project management and product delivery. Besides, you can consider hiring web app developers overseas. You can select any company from popular outsourcing regions like Ukraine that suit your resources and business requirements.


  • The large pool of experienced specialists you need to create a custom web application.
  • A project specification based on your requirements.
  • Business analysts on their side to estimate the project.
  • Turnkey testing.
  • Beginning with MVP web app development to save your money, reduce time to market, and gather first feedback.
  • Guaranteed working product delivery within a specified time frame – all arrangements are documented.


  • Outsourcing agencies charge more than freelancers but less than in-house developers.

  1. Developers’ Location

Offshore development is often cheaper than local. In the USA, Canada, and Australia an hour of software development costs from $80 to $250 – the highest rate in the world.

In the UK, according to Clutch, there are plenty of firms that provide web development services for $50-99/per hour. Eastern Europe offers rates twice as low—an hour of web development costs $20-50 in Ukraine or Belarus.

How much does it cost to develop a web application in different regions? Find out in our ‘IT consulting hourly rates in 2021: Full price comparison’ guide.

It may seem that the bigger's the price, the better's the job. But it's not that simple. Most solid agencies, both local and offshore, value their reputation and keep an eye on the quality of products they develop. And if they happen to lack the necessary expertise, they will swiftly look for someone who doesn't.

What affects web app development cost?

Main factors that affect web app development cost

Ways to Approach Your Idea

Describing the peculiarities of your product is complex enough, especially if you're not sure what tools or technologies to choose. Luckily, there's a couple of working approaches that simplify the process and make presenting the idea to a development team much easier.

Approach 1: Think of the End Result

It's the most popular way of estimating a web application cost. Start with imagining the end result and trace the steps backward, up to the current stage. You can ask questions like: 'What should we do to get to this point?'.

Mind that it doesn't work for completely new products—there's too much uncertainty about the final result.

Still, 'How to get there?' is not the only question you should ask. Developers will certainly want to get more understanding of the concept they're going to work on. That's why requests like 'I want an app like Uber' aren't applicable here. Besides, there is no sense in replicating someone else's idea if there is a well-used product.

Even minor changes in makes the app nothing like the original when it comes to code and functionality. The app may turn out to be even more complex and time-consuming than the original one. And you won't be able to say what parts it consists of and thus it's still unclear what technologies to use.

Here's a simplified version of how Uber works, and it already includes quite a few details.

Uber workflow graphic

Uber functional flow diagram

Think what makes your product unique, which customers’ problems it resolves, and so on. You'll need to be quite specific so that web app builders can define what technologies to use. Besides, marketers need to be familiar with the target audience, UI/UX designers—with your concept and vision.

Properly selected technologies mean a lot. Check our tips on choosing the right tech stack web apps and make the right choice.

Let's check the following example: you're building a social network app that connects music lovers. You may start with the usual 'login+email+password' sign-in system, then change it to Facebook or Twitter logins. This helps to detect real users and reduce the number of fake accounts.

Be ready to change the original idea when needed. Sticking to the old plan will only slow you down.

Same with cost: you can't predict all the changes, thus, you can't figure out the exact number right away.

Approach 2: Differences in Web Apps

When it comes to web application development, you have two approaches: go custom or use an out-of-box template (e.g., WordPress, Wix, Squarespace, etc.).

The ready-made solutions lower the web app development cost and time since they already have a set of features needed to build a web app.

For instance, WordPress offers a library of themes that you can use to create an app. You just need to adjust its design and logic to your approach and consider the content. However, the platform is made for the mass market and works well for short-term needs. Therefore, you may find it hard to customize its design according to your business needs. What’s even more important, the service is vulnerable to cyberattacks and needs to be maintained regularly, which may require cooperating with experienced web developers.

In contrast, custom solutions are more scalable than ready-built ones and ensure flexibility in features, design, and app logic. Custom web apps load faster, are more secure, easy to use, and SEO-friendly. Moreover, you can create a unique UI design that increases the chance of attracting more customers and standing out from the faceless masses. Besides, custom web apps include a max involvement approach from developers. If any bugs or issues come, you can always reach them to fix the problem.

Even though a custom web application requires extra time and money, it’ll save you a pretty penny in the long run.

How Much Does It Cost to Build a Web Application

If you’re making a project from scratch, the price will include development time and the work of every specialist (developers, UI/UX designers, PM, Business analyst, QA engineer, DevOps engineer, and Team lead). The average web application development cost starts from $5,000 and may reach 250,000+ for a full-featured web app.

We've roughly estimated three categories of applications by their complexity to show how the development price is calculated.

Simple web apps

These are websites with a basic set of functions, landing pages, and simple online stores. Minimum content and interactive elements – minimum development time (up to a month).

Web application cost: $5,000-15,000.

Medium applications

Pro-level web apps are more challenging to build, and they often contain interactive pages and lots of content. That's why their development takes up to 3-4 months. These are:

  • e-commerce websites
  • prototypes of Internet portals
  • web apps for small companies

Web application development costs: $15,000-60,000

Complex applications

Custom web apps come with exclusive CMS, well-thought-out design, and thus a high level of complexity. They're often aimed at profit-making or help with automating regular business processes. For example, when company with 500 employees decides to move their out-dated CRM system to the web.

The development of complex web applications takes up to 6 months of work.

Сost to build a web app: $60,000-250,000+

A short summary by features:

Web application development cost breakdown


Info pages

Info pages

Info pages

User account system

User account system

Admin panel

Admin panel



API & third-party integrations

API & third-party integrations

High user load

Custom statistics




Post-Release Expenses

You should also consider post-release expenses to estimate the web application cost accurately. These expenses mainly involve bug fixing and app maintenance. Commonly, bug-fixing takes 10% to 25% of the web development budget. Web app maintenance cost requires approximately 20% of development costs per year. Here are the additional features that may affect the price of web app maintenance:

  • Powerful servers — from $20 to $60 per month.
  • Push notifications — $10 per month on average.
  • Third-party services charges — depends on the type of APIs.
  • App Stores Developer Fee — Google Play ($25) and Apple App ($99).

Cutting Web Application Development Cost

Let’s say you've dealt with project requirements and the cost estimations are far behind. Now, what to do if the web application cost is too high?

Of course, you can start looking for other development teams that charge less. But it doesn't mean that the quality of the end product will be high. Too low web application cost estimation is also a bad sign.

If you're interested in working with the current team or no one can do the task better (and with same quality), review the options you have:

  • Start with MVP development. Building a minimum viable product (MVP) will allow you to validate the idea and launch the product with enough features for initial users without investing a tidy sum. Based on customers’ feedback, you make adjustments (if required) and move to costly implementations.
  • Go with 3rd-party services. You can use third-party tools to reduce web app development costs and bring more valuable content to your product. For instance, you’ve decided to make an app involving money operations. For this purpose, you can integrate payment gateway APIs such as PayPal, Stripe, Google Pay, etc. This approach works with various other features (map, CMS system, chat, etc.) You can either add third parties to your app straightaway or customize them according to your web design.

At Cleveroad, we offer fixed price model when it comes to short-term products (3-5 month) and when the scope of work is specified in advance. Still, it works only for projects that don't require thorough research & development, with defined features and a clear vision of the end product.

Offshore development works great when it comes to budget savings! Just take a look at our 'In-House vs. Outsourcing' comparison.

Again, if the price is too low, it’s a good sign to double-check everything. Don't get confused by attractive web application pricing—clarify how many engineers are involved, their qualification, and whether both parties understand the scope correctly. Or you risk paying more time and money for further bug-fixing and improvements.

Cost Estimation at Cleveroad

Cleveroad provides full-cycle web development services. Which means, the process goes through these stages:

  • Planning
  • Design
  • Development
  • Testing
  • Deployment

A project manager's always there to coordinate the workflow, and the number of developers and designers is flexible, from project to project.

How we estimate cost at Cleveroad

How we calculate custom web application development pricing

We start cooperation with a rough estimate of your future project based on your requirements and the idea presented. And we define the approximate number of hours required to deliver the product. After getting your approval, we move to a detailed estimate, working on web app logic, wireframes and creating detailed project documentation.

We have 10+ years of experience in web development, so our estimate and development processes are well-established and transparent. We approach every project in terms of cost-effectiveness and relevance to our clients.

Eager to find out your project's cost? Drop us a line, and we'll estimate your app – absolutely for free.

Frequently Asked Questions

Simple web apps

These are websites with a basic set of functions, landing pages, and simple online stores.

Web application cost: $3,000-15,000.

Medium applications

Pro-level web apps are more challenging to build, and they often contain interactive pages and lots of content.

Cost: $15,000-55,000

Complex applications

Custom web apps come with exclusive CMS, well-thought-out design, and thus a high level of complexity.

Cost: $55,000-250,000+

The complexity of the project influences the price. So, to figure out the cost your app, it’s necessary to analyze your project requirements and business goals.

The following factors influence web app development cost. So, you need to consider them before starting the development process.

  • Scope of work. The very first thing influencing the cost is the app’s functionality. It matters whether you’re building a simple online store, an online brochure, or a unique and complex system.
  • Complexity of UI/UX design. Same here: if you choose to go for custom UI/UX design services, be ready to pay more.
  • Business niche. There are projects that don’t require special knowledge and skills, so they are comparatively cheap. But unique and complex suites are entirely different.
  • Developers’ location. Offshore development is often cheaper than local. In the USA, Canada, and Australia an hour of software development costs from $80 to $250 – the highest rate in the world.

Average web application development cost starts from $3,000 and reaches 250,000+. Quite a gap, right? All because custom apps come with custom requirements, so there's no magic wand for uncovering the price.

Custom web apps come with exclusive CMS, well-thought-out design, and thus a high level of complexity. They're often aimed at profit-making or help with automating regular business processes. The development of complex web applications takes up to 6 months of work.

Cost: $55,000-250,000+

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