Versatile video-on-demand platform

A platform providing fast and high-quality transactional video-on-demand (TVOD) to its customers

TIME

Ongoing

TEAM

4 members

PLATFORMS

Android, iOS, tvOS, Web

TYPE

Video on demand

INDUSTRY

Entertainment

Blockbuster was an iconic US company known for video and game rentals. Danish TDC acquired its brand rights to launch a video streaming platform in the Nordics. Now Blockbuster is over 8,000 movies and 350 seasons of TV series.

Blockbuster

Project idea

Create a streaming service that allows viewers in the Nordic region to purchase or rent high-quality movies and TV series.

Target audience

Viewers across the Nordic region (Denmark, Sweden, Finland, Norway)

Project challenges

  • Create a sophisticated filtering system
  • Implement a parental control feature
  • Allow offline access to purchased movies (iOS, Android)
  • Integrate a payment system for purchasing/renting movies
  • Non-standard development approach with management, testing, and design on client’s side and engineering on our side

Results

Our team developed a complex search system and created video players for iOS and Android. We’ve designed a completely new UI, built iOS, reengineered Android and Android TV apps, and partially moved to GraphQL.

Planning
Input

The client initially had:

  • Ready-made Android app
  • Android TV app that didn’t meet customer expectations
  • Custom UI design.
Analysis

We did a careful project analysis:

  • Code review
  • Tech stack review
  • Meetings with Account Manager
Outcomes

Our work resulted in:

  • Defining list of tech requirements
  • Putting a project team together
  • Reengineering Android and Android TV apps
  • Changing old UI to the one provided by the client

Main features of the project

After all the requirements were set and analyzed, our development team got to work.

Clip cards for renting movies

Users can buy clip cards for renting any three movies from all available on the platform. The card is a payment method that works on all devices and allows users to rent movies. Once a user starts the rental period, they can watch a movie as many times as they want within 48 hours.

Viewing progress

Viewers always keep track of their watching process. Even if they’ve closed a movie and decided to get back to it later. As the platform saves viewed movies and progress in a user profile, customers can play the video again at any moment. Or check how much time is left without even hitting the play button.

Parental control

Movies are sorted out by rating: allowed for all, for all but kids under 7, under 11 or 15 years. Thus, parents can set restrictions for their underaged kids in their profiles. If a movie falls into the 'restricted' category, the platform asks viewers to enter a password to get access to the video.

Working across all platforms

Our team was working on this product with cross-platform capabilities in mind. Users can watch their library via native apps for Android, iOS, Android TV, and tvOS. There is also a web version and support for video streaming from mobile devices to TVs via Chromecast and AirPlay.

Technology stack

See the ways how the development team implemented client’s requirements

Mob Architecture

Android

Kotlin

Java

RxJava

Android

ObjectBox

Room

Retrofit

DRM

iOS

Swift

Core Data

Alamofire

Web Architecture

Node.js

CloudFront

Lambda

Apollo

Graphql

Elastic

Tools

Facebook

AWSApp

Google Cast

Youbora

Testing

Fabric

Crashlytics

Jira

TestFlight

Clients Say

DKHenrik Loop

CTO at Blockbuster, TDC

“We’re very happy with Cleveroad. They seem to work in the way that we do, and we have a close collaboration with them. Every day we talk to the developers and outline what needs to be done."

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