How to Create a Food Delivery Website: Examples, Business Models and More

17 Apr 2019
11 min
author avatar
Katherine O.

Food delivery websites or mobile apps are convenient, especially for modern people in a hurry. They are developed to save time, allow customers to choose from a variety of restaurants, and help pay for the orders easily and fast. According to Statista, in 2018 the worldwide revenue was $82,7 billion. It’s expected to increase to $137,6 billion by 2023.

Moreover, GloriaFood claims that 86% of consumers use delivery services at least once per month.

The key to your success is a user-friendly website. So, it’s important to know how to make food websites or apps for your customers' needs.

In this article, we are going to discuss how to create a food ordering website as well as consider interesting examples.

Which Food Delivery Model to Choose?

Business models of food ordering platforms can vary according to the project aims and requirements.

Your food delivery service can be local or worldwide. According to McKinsey&Company, the worldwide food delivery market stands for €83 billion, so it takes only 1% of the total turnover. Such services as UberEats or can be called worldwide because they offer delivery across various countries.

On the other hand, there is a local or traditional model. It stands for the common food delivery from places near you. A lot of restaurants, especially in urban areas, now offer delivery. So local food delivery service usually works only within one country or even city.

Food delivery gives many opportunities to start your own business.

Below we discuss the common business models.

Food Delivery Business Models For Startups

The order only model

This model is used by such a website as Grubhub or any other delivery service that provides an opportunity to order food from a lot of independent restaurants. How does it work? Such platforms connect clients with local restaurants and the restaurants deliver orders on their own. Usually, restaurants pay the platform a commission from 7% to 15% per each order received.


Explained: How startups can improve engagement to acquire better users

The order and delivery model

The main representatives of this model are UberEats and DoorDash. Such platforms provide both order and delivery. It’s beneficial for restaurant owners who cannot or don’t want to buy a fleet of vehicles and organize couriers' work.

The fully integrated model

The last business model consists of three services — ordering, cooking, and delivering. It means that the company prepares food itself. Such a business requires a lot of additional expenses like salaries for chefs, refrigerated trucks, heaters, etc.

Food delivery websites. Business models

Food delivery business models

Popular Food Ordering Websites

It’s always a good idea to study competitors first. Food delivery website development requires great attention to details, so we’ve prepared five popular online food ordering platforms for you to review.

1. UberEats

A lot of people trust Uber to drive them around the city. So, the company has decided to conquer new peaks and become successful in the food delivery market. In 2018 UberEats got such results as working in 200 cities all over the world. Also, Uber Eats covers approximately 50 percent of the US population, delivering food from more than 100,000 restaurants. UberEats has similar to Uber functionality like cashless transactions, real-life GPS tracking as well as order scheduling.

Available on:

Food Delivery Websites. UberEats

Food Delivery Websites: UberEats

2. DoorDash

This service is available in 1,200+ cities in the USA and Canada. DoorDash is one of the biggest food delivery services. It has more than 110,000 restaurant menus and over 30 different cuisines. DoorDash provides a chance to select ‘popular items’.For example, visiting the restaurant for the first time, you can see the most demanded food.

Available on:

Food Delivery Websites: DoorDash

Food Delivery Websites: DoorDash

3. Postmates

If you want to delivery from the local restaurants in the US and Mexico City, the Postmates website is the best variant for you. This service allows delivering directly to your doorstep. As well as many food ordering websites, Postmates gives an opportunity to deliver from fast food and local restaurants. But this service can also bring you groceries, alcohol, gifts and so on.

Available on:

Food Delivery Websites: Postmates

Food Delivery Websites: Postmates


Like the previous service, is accessible in a lot of American cities. It can deliver food from different restaurants, as well as groceries, spirits, and even laundry. One more interesting feature is the suggestions. So, if you don’t know what food you want to have, can provide you with the list of the most popular restaurants near you.

Available on:

Food Delivery Websites:

Food Delivery Websites:

5. Grubhub

Last but not least is Grubhub that can be installed on both iOS and Android. The service is available in the United States and allows ordering and delivering from fast food stores and restaurants across 1,700 cities.

Grubhub provides 24/7 customer support as well as food delivery real-time tracking that makes bringing process very comfortable.

Available on:

Food Delivery Websites: GrubHub

Food Delivery Websites: GrubHub

How to Make a Successful Food Ordering Website

Of course, food delivery website development needs preparations. There are some points that need to be considered before building and launching your food ordering platform.

1. Get a Custom-Built vs. Ready-Made Website

Let’s be realistic, buying a ready-made solution isn’t an option for serious business. Modern users are quite spoilt. They want originality, convenience, speed, robust features. All this is hardly achievable without investing in a custom website development.

Want to make food delivery website?
Feel free to contact us and get a project cost estimation for FREE.

It’s very important to start with good functionality, security in order to make the customers trust you. That's why creating a website that will follow all your requirement and objectives is vital for your future outcome.

2. Define Your Target Audience

There are three main target audiences among busy people — students, parents, and working professionals. Each of them has specific needs that you have to follow. Speaking about students, their main fuel is fast food. So, if this is your target audience, it’s better to cooperate with local fast food restaurants in order to deliver faster.

As for the second group, they tend to eat healthily. But being overwhelmed, parents want groceries to be delivered. After that, they can cook on their own. If you’ve defined this group as your target audience, it’s necessary to consider the freshness of food and delivery speed.

People who work a lot don’t have time to plan their meals but prefer well-cooked products. So, delivery from restaurants is extremely popular among them.

As you can see, each group needs something special, so it’s better to define your target audience beforehand to think about how to market your product and draft an appropriate value proposition as well as features.

It’s always preferable to start a project with a focus on a limited area and then expand. For example, you can start delivering groceries, then continue with restaurants and so on.

3. Get a Great UI/UX Design

Food ordering website design is the first thing to consider because customers want to surf websites that are as simple and clean as possible. So nothing should distract their attention from the key action — food ordering.

UI/UX Design: Cleveroad.Dribbble

UI/UX Design: Cleveroad.Dribbble

A quality UI/UX design requires a lot of efforts from the designer. The process is often divided into multiple stages to understand what is needed to reach effortless user experience.

For example, in companies like Cleveroad, designers research the market, study your competitors and target audiences to create a user-friendly food website design that works.

4. Tune SEO and Social Media

SEO or Search Engine Optimization isn’t a new concept. You need to make sure that your website has SEO elements like user-friendly URLs, manageable meta tags, image alt tags, etc. So make sure your web development service provider is experienced in delivering SEO-friendly solutions.

It’s impossible to forget about social media when speaking about marketing channels. Every business tends to be active on social media, so you should stand out in order to get your users’ attention. In addition to creativity, you need to focus on your users’ needs. It’s always good to reply quickly to visitors’ comments as well as post some offers or loyalty programs on social media.

4 steps to make your food ordering website successful

Steps to make your website successful (Part 1)

5. Adapt Your Website to Local Demands

Such services as FoodPanda and GrubHub are successful because they deliver food locally. So, there are some essential ideas from these food delivery services:

  • Form your business according to the local environment and different types of customers. It’s important to remember that what works in one city might not work in the other.
  • Categorization can vary depending on the local cuisine preferences.
  • Payment options should be various. People need to have a choice between credit cards, cash on delivery, eWallet, etc.

6. Think of Additional Revenue Sources

A money question can be a struggle when you launch a digital product. So, alternative revenue streams can be lifesavers for your project


Ways to monetize your app and get an income immediately

There are some ideas:

  • Advertising is one of the main monetization types that is widespread all over the world. You just offer 3rd parties to place their ads on your website. It’s profitable for both sides. For instance, UberEats offers to place advertisement and charges a marketing fee.
  • Selling gift card for a certain amount of money that you customer can buy and give their friend, e.g. GrubHub provides two variants of gift cards — eGift cards and physical gift cards.
  • Offering additional services,e.g. delivering medicine, let you earn a commission for every client. offer to bring laundry, grocery and more.
Food Delivery Websites: Additional Services

Food Delivery Websites: (additional services)

7. Pay Attention to the Mobile Version

Everybody has a smartphone. Fewer people tend to use PCs for simple everyday tasks. Of course, developing both a mobile app and a website at the same time can be rather expensive. But there is an opportunity to optimize your website for mobile phones with a responsive design. It’ll surely increase the number of

3 steps to make your website successful

Steps to make your website successful (Part 2)

Cleveroad Is Your Assistant in Building a Food Delivery Website

We’ve been developing software for more than 5 years, and released various on-demand applications. We’d like to introduce our latest projects — AYIO, and oMap.


This search-and-discover service was created for the Polish market. oMap provides users with fast real-time searching.

Google Maps APIs allow placing all the services from oMap’s database on the map. So, users can plan their route and look through the distance between two points. Additionally, the platform provides a comfortable way of communication. Clients and businesses can contact each other quickly to clarify some details

Platforms — iOS, Android, Web

Cleveroad expertize of creating a food delivery website oMap

oMap Website


The primary purpose of AYIO is finding a required specialist or service. The platform provides various services, so it’s easy to hire a professional. AYIO is focused on European users.

Additionally, the service has a custom-made payment account that we’ve integrated using the Stripe payment system. User needs to create an account, after that all the funds are sent to the banking account automatically.

Platforms — iOS, Android, Web

Cleveroad expertise of building food delivery website AYIO

AYIO Website

What Does It Cost to Create a Custom Food Delivery Website?

If you want to create a custom food delivery service, you need to hire an experienced team of web developers. Fortunately, there are a lot of companies including Cleveroad ready to assist you in creating a unique online food ordering website.

Have any questions left?
Write us and we’ll contact you back as soon as possible to provide project estimation at no charge.
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