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How Much Does It Cost to Make a Website in 2019? [The Fullest Estimate]

01 Jan 2019
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9 min

The software cost estimation is always a tricky thing. As we have pointed out multiple times: there are too many factors influencing the final price. This concerns both mobile and website development costs — the exact price cannot be calculated without well-defined site’s functionality and business objectives.

Still, an average website cost can be figured out based on our web development expertise. Bear in mind that such estimations won't be accurate. They’re created for informational purposes only and shouldn’t be treated as the final price. So, how much does a website creation cost? Let’s find this out. 

How Much Does It Cost to Create a Website (By Their Types)

Websites are created for different purposes and there are literally dozens of their types: from simple personal blogs and portfolios to complex enterprise solutions. Correspondingly, web developers may need more or less time to build a website depending on its complexity. This, in turn, influences the web development cost. 

Underneath, I’ve singled out the websites our clients ask us to build most frequently. Also, I estimated how much money required to build a website of each type (approximately).

Average website cost can be calculated based on the number of hours developers require to build it

How much does the average website cost?

The Cost to Create a Website for a Business

Generally, this type of websites is informational and intended to promote the brand and increase the loyalty of the company’s target audience. The cost of making a website of this type depends on its complexity.  

We’ve known from experience that customers who want to learn the small business website development cost usually expect to see there at least the following pages:

  • About company
  • Services
  • Contacts
  • Blog / Press page

Of course, every web project is unique and has a different structure, but those are core minimum requirements most customers expect in the final product. However, such features as membership, downloadable content, and subscription for newsletters aren’t in lesser demand. So the cost of creating a website for a small business is typically formed based on the aforementioned pages, but it also depends on their filling.

The business website cost for mid-sized and enterprise-level companies is almost always different. They are often highly customized and so it’s hard to say even an average cost to build a website for a business of this scale. 

Our web developers normally use Angular and Node.js for building business websites. Why normally? Because we have a high expertise in working with these technologies which enables us delivering a ready-made product faster and, consequently, lower the custom website cost.

How much does a website cost to build? Let’s sum up this section. (The prices you’ll be seeing throughout the article are based on $50/h rate.)

Business website development price (rough)
Business website Min Max
Time 190 hours 260 hours
Cost $9,500 $13,000

E-commerce Website Cost

The internet has captured the world and even offline stores are forced to go online. Since more and more people are interested in the average cost to develop a website for e-commerce, I decided to include it to this list. As I’ve mentioned, many of those people are traditional store owners but there are also e-commerce website owners who want to improve their service. 

E-commerce is a pretty complicated field that requires considerable investments into every website aspect (design, development, marketing). Correspondingly, all these affect the average cost of a custom website for e-commerce.

As for technology stack, it can also differ significantly from project to project depending on complexity and business objectives. So, how much does it cost to develop a website of this type? 

E-commerce website development price (rough)
E-commerce website Min Max
Time 350 hours 750 hours
Cost $17,500 $37,500

Landing Page Cost

A landing page is a single-page website. It’s also a separate page on the existing multi-page website created with the purpose of promoting or selling something. 

As a rule, such websites aren’t overloaded with content in order not to divert users' attention from the main goal of the page — motivate to do certain target actions. There are a variety of use cases for a landing page: from purchasing something to downloading a file.

Despite the fact this single page can be really long, the average cost to build a website of this type is much less compared to the full-fledged solutions mentioned before. 

When it comes to landing page development, many developers prefer using Bootstrap along with pure HTML. The time can vary depending on the animation complexity the same as the website creation cost.

Landing page development price (rough)
Landing page Min Max
Time 20 hours 50 hours
Cost $1,000 $2,500

The Cost to Build a Website (By Stages)

I’ve also prepared a breakdown devoted to web development pricing. It’ll help you better understand what processes take place during website development and how much money they may possibly cost.

UI/UX Design

The design has become a vital factor contributing to any product’s success. People are visual creatures and beautiful design helps capture their attention as well as call them to certain actions. In other words, UI/UX design plays an important role in the overall website’s success. Correspondingly, design expenses should also be included to learn how much it costs to build a website.

Generally, there are several design stages based on which it’s possbile to calculate the custom website design cost. These stages are: 

  • Researching
  • Wireframing
  • Designing UI and UX

The aforementioned breakdown allows to achieve the best efficiency and coordinate all the project details. So, what is the average cost to build a website design? Again, the time pretty much depends on the project’s complexity and requirements.

Website design cost (rough)
Landing page Min Max
Time 15 hours 80 hours
Cost $750 $4,000

Front-End Development

Front-end is everything website visitors can see and interact with. It typically starts as soon as the design is ready and usually requires QA testing to ensure the high quality of the product.

The main factors influencing the website creation cost on this stage are:

  • Website responsiveness / adaptiveness
  • Complexity of animations
Front-end development cost (rough)
Landing page Min Max
Time 20 hours 250 hours
Cost $1,000 $12,500

Back-End Development

Back-end or server-side is the heart of your website that makes all the main features work. A registration form with all its buttons, shades, colors, and so on is a front-end part because users can interact with it directly. Back-end comes into a play when users click the button to finalize their registration and returns completed or failed registration attempt. In other words, that form alone is just a bunch of code that’s visualized by browsers and not able to perform the end function. 

What is front-end and back-end development? Explained on a picture

Back-end explained on a picture

If you want a website that’s something more than just a group of pages with animations and well-designed elements, the back-end will take a great portion of the final website creation cost. 

The main factors influencing total back-end development time and the average website cost on this stage are:

  • Integration with third-party services
  • Non-standard data processing tasks (e.g. work with audio)
  • Complex queries
  • etc.
Back-end development cost (rough)
Landing page Min Max
Time 80 hours 250 hours
Cost $4,000 $12,500

CMS Development

Content management systems or CMS is a software allowing website holders to create, manage, and edit content on their resources. This way, if you want to change a text in a paragraph somewhere on your website, you don’t need to ask developers to do that. 

How CMS admin panel looks like from the inside

Shopify CMS interface

There are a plethora of CMS engines like Shopify, WordPress, Drupal, etc. They are designed to cut on development hours and reduce the required cost to build a website. But as any out-of-the-box solution, they’re pretty limited in their functionality and less secure. The latter is because malicious software is generally written to target popular systems rather than the custom ones.

Expenses on custom CMS development (rough)
Landing page Min Max
Time 60 hours 180 hours
Cost $3,000 $9,000

Additional Website Creation Costs

There are several additional website expenses you will definitely be faced with.

Domain Name

The website domain name is a unique address that you can see in the address bar of your browser. In order users could access the specific website, each of them has its own address called domain name. You can register it on specialized services. So, the domain name should definitely be included in the cost of a website.

Price: $5 to $15 yearly.

Hosting

In simple terms, hosting is a service that keeps your website accessible on the internet 24/7/365. The pick of a hosting provider is very important since the quality of their servers and service influence the loading time and customer support respectively. So, include hosting expenses to your website monthly cost.

Price: $75 to $200 yearly.

Maintenance

Just like any mechanism the code has to be maintained. The website maintenance includes making sure everything functions just fine and users don’t face any problems and bugs.

Price: The average cost to maintain a website can range from $500 to $12,000 yearly.

How to Promote Your Newly Created Website?

Any digital product, be it a website or a mobile application, is in need of advertising strategy. It doesn’t matter how innovative your product is — everything is pointless if nobody knows about its existence. That’s why I thought it would be quite appropriate to include expenses on the promotion of your product in addition to professional website development cost.

Pay-Per-Click Advertising (PPC)

The pay-per-click advertising is probably the most effective way to tell the audience about you and convert visitors into buyers. Google Network is the most popular and powerful advertising network on the web. The company has developed a feature-rich and unbelievably flexible tool to manage your campaigns — Google AdWords. It’s a good fit for both PPC professionals as well as those individuals who want to set and manage a campaign on their own.

A significant disadvantage of the pay-per-click advertising model for your website is that the prices depend on your industry. As a result, many companies spend hundreds of thousands of dollars to reach visible results since the price can be up to $50 per one click.

Price: Entirely depends on the keyword competition.

Search Engine Optimization (SEO)

SEO is intended to optimize your website for search engines like Google. With the help of SEO, your customers will be able to find your website on the web by using key phrases they type into a search line: ‘buy a car’, ‘rent a flat’, ‘best restaurants’. The higher your website is ranked in Search Engine Result Pages (SERP) on a certain user request, the better your optimization is.

The cost of SEO fully depends on the amount of work you want to be done.

Price: From $300 to $1,500 monthly on average.

Copywriting

The more pages your website contains, the more content it should have. I suppose all of you have seen blog pages on the websites of companies before. In most cases, they are not just for fun but mostly for SEO purpose.

Professional writers should create great articles and optimize them with the keywords that are relevant to your business. A well-thought-out content strategy contributes to getting more quality traffic and generating leads.

Price: From $50 to $500 per article on average.

Social Media Marketing (SMM)

Social Media Marketing is focused on the promotion of your brand in social networks and it’s a great method of promotion for both small companies and enterprises.

Price: From $400 to $20,000 on average.

Wrapping Up

As you see, there are a lot of peculiarities you should consider to learn how much does website cost. I’ve prepared an infographic so you could take a look at all the point mentioned in the article once again.

Website development costs explained on a detailed infographic

How much does it cost to create a website? Explained on infographic

You can contact our managers if you need to estimate the cost to build a website of your own as well as ask them any questions concerning the realization of your project. We provide a FREE of charge custom estimation for our clients.

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