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How Much Does It Cost to Build a Website in 2018?

07 Jun 2017
10 min

The questions related to prices for IT services are always tricky. As we have pointed out hundreds of times, there are too many factors influencing on the final price of a product. Be it an average cost of a website or mobile app, it is impossible to provide an exact price having no clue about the project's details and goals.

However, as a customer, you have to know at least approximate website building cost in order to understand what part of your budget to allocate for website development.

In this article, we will tell you about approximate website development costs depending on its type and development stage.

Learn how much it will cost to build a website

Cost to build website: by types

There are dozens of types of websites on the web, from personal blogs and portfolios to extend businesses solutions. All of them are of different development complexity and that influences the total time required for their implementation and the average website cost respectively.

Being an experienced IT company, we have singled out 3 types of websites for the development of which we are hired most frequently.

Cost of business website

Generally, this type of websites is informational and intended to promote the brand and increase the loyalty of company's target audience. The cost of making a website of this type depends on its complexity.

Based on our experience we can say that customers who order a business website expect to see at least 6 pages there. In fact, the core menu items are About us, Services, and Contact us. However, such pages as Blog and Press are not demanded any less. Quite often our partners want to see on their company's website such features as membership, downloadable content, and sign up for newsletters.

To provide our customers with the product they ordered as soon as possible we use the combination of such technologies as Angular 2 and Node.js. The average cost of website development depends on the number of hours required to implement the project. So, the development time of a business website can range between 190 and 260 hours on average. Talking about price, it depends on company's per hour rate. You can check our infographic at the end of the article to get more details.

E-commerce website cost

The Internet has captured the world, so it is not surprising that even stores are migrating there in search of additional revenue and new opportunities. Since more and more of our customers are interested in e-commerce website development cost, we have singled it out as the second most popular type.


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Among our customers, there are a lot of physical business owners who want to go online as well as website holders who want to reshape their services and start selling some goods there.

Actually, e-commerce is pretty similar to a business website when it comes to the basic set of features and pages. However, in e-commerce, there are a variety of specified elements and features that demand both a marketing strategy and a well-thought-out design. Of course, all of them influence the cost of developing an e-commerce website.

Again, for e-commerce development, we use Angular 2, Node.js and Shopify in some cases. On average, the development time of e-commerce platforms takes from 350 to 750 hours. As in the previous type, the cost of an e-commerce website depends on company's rate per hour.

Landing page cost

A landing page is a website that has one single page. As a rule, such websites are not overloaded with content in order not to divert users' attention from the main goal of the website - motivation to certain action. There are a variety of cases of landing page applications, from purchasing something to downloading a file.

Despite the fact this single page can be really long, the average cost to build a website of this type is much lesser if compared to previous ones. That's because its development and design go much faster. So, when it comes to landing page development we prefer using Bootstrap along with pure HTML and that takes us from 20 to 40 hours on average. The time can vary depending on the animation complexity, the same as the final cost of a website.

Average cost of a website: development hours

Average cost of a website: development hours 

Average cost of building a website by stages

We have prepared for you a kind of website development cost breakdown. So, let's take a closer look at separate development processes in order to provide you with more detailed calculations.

Website design cost

Design has become a vital factor contributing to project's success. In the context of great competition that prevails in the IT industry, design helps to capture users' attention and call them to certain actions. So, we can say that the efficiency of web design is beginning to depend more and more on the marketing strategy. The cost of designing a website depends on the project's size and its goals.

Generally, there are several design stages based on which we can calculate the custom website design cost. These stages are the user story, wireframe, UI/UX design. By breaking the design process into these stages, we can achieve the most efficiency and coordinate all the details with the client.


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As our practice shows, the web design takes from 15 to 80 hours on average but again everything depends on the project's peculiarities. Again, to learn the average website design cost, you can multiply that figures on the company's hourly rate.

Front-end development

Front-end is everything your customer can see and interact with. The main factors influencing the average cost of website on this stage are responsive/adaptive design and the complexity of animations.

The front-end development starts as soon as the UI design is ready and approved by a customer. For front-end development, we generally use Angular 2. QA testing is also conducted throughout the whole stage. Usually, it is one of the core components influencing the total cost of building a website that takes from 20 to 250 hours of development.

Back-end development

Many people that want to create their own web service have no clue of what back-end actually is. In a nutshell, it is the heart of your project that in most cases powers all the prominent features. If your project is something more than just a page with animations, the back-end will take the great part of the final cost of website development.

Let's take an easy example - registration. When you register somewhere the registration form itself is a front-end element but if you have entered the wrong login/password or someone else tried to register using your nickname - the back-end shows up in order to prevent this action or alert you. So, the back-end is working with the server-side of a product.

The main factors influencing total back-end development time and the average cost for a website on this stage are working with third-party services, non-standard tasks for data processing (e.g. working with audio), and complex queries.

For back-end part, we usually apply Node.js and spend on average from 80 to 250 hours. However, there are some types of projects that do not require any back-end at all.

Back-end vs front-end

Example of a back-end

CMS development

Content management system or CMS is a software solution allowing website holders to create, manage, and edit digital content on their resources. This way, if you want to change the text in some paragraph on a web page, you do not need to refer to developers to do that.

There are a lot of CMS engines like Shopify, WordPress, Drupal etc. that allow cutting on development hours and reduce the cost of building website. That's because you do not need to spend from 60 to 80 hours on CMS development from scratch.

However, they have some drawbacks. All the malicious scripts are written for popular CMS, not for custom ones. Also, sometimes no one CMS can efficiently cope with specific requirements of a website. Let's say you want to change the font or its size but the CMS you have chosen cannot do that.

CMS interface

Shopify CMS interface

How can you bring more efficiency to your website?

Any digital product, be it a website or a mobile application demands promotion. It does not matter how innovative your product is - everything is senseless if nobody knows about its existence. We thought it would be quite appropriate to include promotional expenses to basic website cost. So, underneath you can find several ways to promote your product in digital spaces.

PPC campaign cost

Probably, the targeted advertising service from Google is the most effective way to reach your audience. AdWords is a flexible and easy to use tool where both professionals of industry, as well as ordinary users, can launch an advertising campaign without undue efforts. However, it sometimes requires big investments in order to bring a visible result.

Price: Pay per click advertising cost depends on multiple factors

SEO optimization cost

SEO is intended to optimize your website for such search engines as Google. With the help of SEO, your customers will be able to find your website on the web by using keywords they type into a search line - 'buy a car', 'rent a flat', 'download free and without registration'. The higher your website in search results, the better your optimization is.


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The average SEO cost fully depends on the amount of work you want your agency to do.

Price: The average cost of SEO services is from $300 to $1,500 monthly


The more pages your website contains, the more content it should have. I suppose all of you have seen blog pages on company's websites before. In most cases, they are not just for fun but for SEO.

Specialized writers should add relevant keywords to your website's content that correspond to products or services you are offering to your audience. A well-thought-out content strategy contributes a lot to an increase in traffic.

Price: $50 to $500 per article

Social Media Marketing (SMM) cost

Social Media Marketing is focused on the promotion of your brand in social networks and is a great tool for marketing for both small companies and enterprises.

Price: Cost of social media marketing is from $400 to $20,000

Additional website expenses

There are several additional website expenses you will definitely be faced with when launching your own website.

Domain name

The website's domain name is a unique address that you can see in the address bar of your browser. In order for users to be able to access the exactly website they want, every web resource has its own name. You can get one on specialized services. So, the domain name should definitely be included in the cost of a website.

Price: $5 to $15 yearly


In simple terms, hosting is a service that makes your website accessible for the Internet users 24/7. Actually, it is an important thing since the quality of your hosting provider directly influences loading time and your support. So, include hosting expenses to your website monthly cost.

Price: $75 to $200 yearly

Cost of maintaining a website

The website should be maintained just like mechanisms in order to keep it moving and working efficiently. It includes making sure all the hardware and software components are working well, as well as keeping your search engine rankings.

Price: The average cost to maintain a website is from $500 to $12,000 yearly

Cost of making a website

Website development costs

If you are looking for a reliable partner - contact our managers to get your free custom estimation and subscribe to our newsletter to stay tuned.

Underneath you may also take a look at our video related to the development cost of an app.

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