Website Development Team Structure: Roles and Processes You Need to Know About

16 May 2018
9 min
author avatar
Vitaly K.
Technical writer

Let's say, you decided to build a website and hired a web development company for this purpose. There are several questions our customers ask most frequently at this stage: 'How is the development process arranged?' and 'What are specialists in my web development team responsible for?'

To answer these and other questions, we decided to write a comprehensive article covering everything you need to know about website development team.

In other words, this piece of content will put a scheme in your head concerning web team roles and responsibilities as well as the development process itself.

Web development team structure at Cleveroad

As practice shows, programming alone isn't enough to make a website work for you. That's why many stakeholders pay great attention to design and marketing. Respectively, your web development team should fit the project's objectives and consist of specialists with diverse skills and knowledge.

While some companies provide it's customers with the full circle of specialists they may need for the project, others do not. That's especially true for young and narrowly focused firms.

So, every custom web development company may have it's own spectrum of services and the number of web development team members can vary. For instance, at Cleveroad (and most other companies) a typical web development team looks like this:

  • Requirement analyst
  • Project manager
  • UI/UX designer
  • Web developer
  • QA engineer
Looking to hire tech talents?
Drop us a line and we'll send you the list of available developers you can hire for the project now.

At the same time, we have non-technical specialists who can help meet specific marketing requirements:

  • SEO specialist
  • Marketing strategist

Let's dive deeper into web development team roles and responsibilities in our company.

Requirement analyst

The main task of this specialist is to take your vision of the project, analyze it, and translate into comprehensive technical specifications. In turn, these specifications will be used by the web development team to set time frames and get ready for the project.

In other words, the requirement analyst prepares ground for the product development.

Role of requirement analyst in website development team structure

Web development teams: Requirement analyst

Project manager

A project manager is like a conductor of your web development team orchestra. The first thing he/she does is getting acquainted with technical specifications and the due date. Based on this information, the project plan is drawn up and divided into stages also known as sprints (set functionality for set period of time).

Then, the project manager monitors the whole product development process to ensure each sprint will be ended on time. When the sprint comes to it's end, the project manager showcases you the product demo to get your feedback and approval to continue. If you dissatisfied with anything, he/she asks web development team to fix that issue.

Besides, the project manager keeps in touch with you all the time. So, if you have a question or want to make some changes to the project -- that's the person you should address to.

Role of project manager in website development team structure

Web development teams: Project manager

UI/UX designer

The design is a milestone which sets the direction for the whole project. You will encounter at least two of it's numerous types -- user interface and user experience design. As a rule, web development teams comprise one designer who takes over both these roles.

At first, a UI/UX designer analyzes the project requirements along with it's target audience to see the complete picture. Such approach lets him/her identify the difficulties users are faced with and effectively solve them through design. With this in mind, the designer creates a wireframe which is a schematic placement of elements on the website.

In some cases, the designer resorts to user stories which help to stay focused and keep in mind the project's objectives all the time. Put simply, a user story describes what a user expects to accomplish by using one or another digital product. Such stories are written using Gherkin language and it takes a lot of them to cover different use cases.

That's where the user experience design part ends up and the designer can jump to the interface design.


Read about website elements that contribute to better conversion rates or watch our short video on this topic underneath

8 UX Elements to Create Trust to Your Website

While UX is all about research and structure, UI stands for visual appearance. Color schemes, fonts, icons etc. In other words, the designer creates a prototype (final look of your website) based on the UX stage and tests it's usability. The prototype can be interactive or static.

Role of UI/UX designer in website development team structure

Web development teams: UI/UX designer

Apart from the specialists mentioned above, you may also require a graphic and motion designer in your web development team. These specialists work on the visual concept of the project (custom illustrations, fonts, logos) and take care of animations.

Designers work with such tools as:

  • Sketch
  • InVision
  • Illustrator
  • Sympli
  • Zeplin

Web developer

Programmers play a crucial role in the web development team. They turn your ready-made design into a working product that can be used by anyone on the internet.

The roles and responsibilities of web developers can be divided into two parts:


It stands for everything you can see and interact with. Imagine a registration button. It looks just like on the prototype you've seen before. But now it's live in a browser, so you can hover and even click it. The button reacts these actions, it changes the color or runs animation but nothing else happens. That's because the front-end is only a 'hood' of your website. To make it work developers should put there an engine. 


Back-end is responsible for the part of website's functionality requiring interaction with a server. Roughly saying, it includes everything except for animations and visuals. Now, the button isn't only visualized but powered by a code under the hood which makes the registration feature work.

In teams providing web application development services, these parts can be divided between two dedicated developers or performed by one specialist:

Front-end developers

They deal with the client-side of the website using such technologies as CSS, HTML, and JavaScript. Front-end developers recreate a website piece by piece based on a prototype handed them by designers. This way, their principal task is to make sure your website looks good on any device/browser and ensure all it's elements function correctly. 

Back-end developers

Their primary task is to write a server-side code powering the website's features. There are a lot of languages and frameworks for this purpose (JavaScript, Python, .NET and so on). Also, they are responsible for the creation of databases and content management systems. 

Full-stack developers

Most web development teams have at least several full-stack software developers. What does this mean? These developers can build both a client-side and server-side of the project on their own.

The Cleveroad's web development team consists of both full-stack developers and dedicated specialists working with a wide spectrum of technologies. Our main tech stack is as follows:

  • JavaScript
  • Angular
  • Node.js
  • Express
  • .NET
Role of web developer in website development team structure

Web development teams: Web developer

Quality assurance engineer

QA or a Quality Assurance engineer is another important website development team member. He/she protects your product from bugs invasion and keeps an eye on it's interface.

The process of testing starts with requirements analysis. Based on them, QA engineers draw up a testing plan. After the development has started, developers send each version of the product to QA engineers. In turn, they check whether it corresponds to technical requirements and specific demands of a customer (if any) by using automated and manual testing methods.

When bugs are found, QA engineers draw up a bug report, and send it to developers who take care of those bugs. Then follows a checkback that's intended to make sure the problem was completely solved. QA engineers work on a project up to it's release and sometimes even longer.

It's worth mentioning that testers also deal with the interface. They check size, fonts, colors and other elements for compliance with the requirements. QA engineers can also report designers if they find a usability issue and suggest them a solution.

Role of QA engineer in website development team structure

Web development teams: QA engineer

You've got the web development team! If you decide to go further and promote your website, you should be aware of specialists we talk about below.

Roles and responsibilities in a digital marketing team

The website development is one thing, it's promotion is completely another. Just like you need the website development team to create and launch product from scratch, you need digital marketers who can help you get visible results. It's especially true if your product sells goods or services as there is an enormous number of competitors and you have to stand out.

Marketing strategist

The role of a marketing strategist have something in common with the project manager's role. That's because the work of both these specialists extends from planning to post-launch stage.

The main task of marketing strategist is to create a working strategy which helps your business to reach it's objectives as well as ensure the realization of this strategy. This may include everything from storytelling to user experience check.

In many cases, the strategist curates a marketing team, analyzes the performance of different marketing channels, and defines whether the business objectives are met.

Put simply, the marketing strategist does everything possible to attract the right audience and inspire them to act.

SEO expert

Search Engine Optimization or SEO is one of the most popular ways to attract the right visitors to your website. An SEO expert is probably the first person the marketing strategist would like to involve in the project.

Here are the main responsibilities of the SEO expert:

  • Keywords research;
  • Traffic & metrics analysis;
  • Competitor analysis;
  • Optimizing website's work in accordance with search engines requirements;
  • Cooperation with writers and designers.

This isn't the full list of responsibilities as they may vary depending on a project. However, the main task of any SEO expert is to improve the website rank within search engines.

Web development team structure and marketing team

Web development team structure and digital marketing team

Have some questions?
Let us know if you have some questions left unanswered. We consult at no charge.

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(532 ratings, average: 4.94 out of 5)
03.10.2020 at 17:52
Very good articles!
Vitaly K.
12.10.2020 at 14:45

I'm glad it was useful for you. :)

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