How to Create an Online Casino Website: Challenges and Must-Have Features

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28 Aug 2019
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10 min
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Katherine O.
Copywriter

How to build a casino website? Developing an online casino from scratch can be time-consuming due to various challenges like getting a license or choosing a reliable iGaming provider. The government of some countries (e.g. Czech Republic) restricts online casino business in some way. Despite this, online gambling market is expected to reach more than $87 billion in 2024.

Casino web development goes through several stages like settling down license matters, building an MVP of the product, and choosing must-have features. That’s why we’ve decided to discuss all possible challenges and ways to avoid them.

Getting an Online Gambling License

Receiving an online gambling license must be your priority task since it’s the only way to enter this industry. After that, it’s necessary to open bank and merchant accounts, cooperate with the providers of electronic payment systems, and purchase legal gaming content. On top of that, you wouldn't be able to promote the platform and gain users without having a license.

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The following data is for informational purposes only. We’re not experts in online gambling laws. We’re providing a brief overview of laws by countries to inform you about possible challenges.

Every country has its own rules of getting license. That’s why you should study gambling jurisdictions: requirements, cost, taxation policy, and so on. Of course, you can always speed this process up consulting with a lawyer. Below you can find some information about the regulation rules of the gambling business in different countries

The USA

The online gambling business is illegal in the United States of America, except for several states. You can start an online casino business in New Jersey, Pennsylvania, and West Virginia legally.

How to get a gambling license in the USA

States in the USA where it's legal to get a gambling license

Canada

Canada’s government isn’t as strict as the American one. It’s allowed to have a gambling business. However, the requirements can vary in different provinces. For instance, provincial governments in Quebec, Columbia, and Ontario have created their casinos to get revenue, while it’s illegal to operate an online casino within Canada.

Europe

Of course, there are many countries in Europe, and all of them have different laws and regulation rules for gambling. For instance, in Italy, a government licensing committee (Autonomous Administration of the State Monopolies or AAMS) provides the license to operators and ensures that the business is safe. As for German, the government tends to restrict many types of online gambling. So, if you need more information about one particular country, it’s better to consult a lawyer.

The United Kingdom

The online casino business is completely legal and regulated in the UK. The Gambling Commission regulates all the issues connected to offline and online forms of gambling. It’s responsible for giving licenses and monitoring the existing licensees to make sure that they work legal and safe.

As you can see, creating a casino website can face restrictions in some countries. Getting a gambling license is tricky if you don’t know the jurisdiction of the chosen country.

Building a Casino Website: Challenges to Consider

There are several challenges that you may face starting an online casino business. To build a casino website that will bring profit and satisfy the clients, you need to consider some aspects beforehand.

Challenges of casino website development

Aspects to consider during online casino development

Choose iGaming Provider

Games have a significant influence on the income of your online gambling platform. As a result, an iGaming provider can either bring profit to your business or cause bugs.

There are two main options of iGaming providers — the first ones create games and platforms themselves while the second type offers to purchase a set of games. Since users have high expectations, it’s better to consider custom gambling solution.

Additionally, custom-made solutions tend to be more secure since they are built to follow all safety standards. Whereas ready-made options often contain various vulnerabilities.

Need any assistance?
Our team is glad to assist with choosing a reliable iGaming provider!

You need to choose the partner carefully because you will have have a long-time cooperation. While selecting a provider, you need to

  • look through reviews;
  • consider the fees;
  • reckon in the budget;
  • etc.

You can find reviews on such platforms as Clutch or GoodFirms.

Offer Several Payment Methods

Making a casino website, it’s necessary to integrate several payment methods to make transactions comfortable.

Many payment system providers are ready to cooperate with online casinos. Below we’ll discuss four the most widespread payment services.

PayPal

PayPal is the most popular online payment system that has millions of users from all over the world. Many casino websites offer using this payment service because it’s highly secure, has fast and anonymous transactions.

Visa

Visa debit cards offer fast and secure transactions, which is essential for online gambling. Online casinos accept Visa cards since there is no opportunity for the player to deposit more money than is available.

NETELLER

The number of online casinos using NETELLER is growing every day. This service provides users with an anonymous payment method. This provider has been cooperating with online gambling platforms for an extended time. It also offers high transaction speed. Additionally, the platform is quite easy to use for newbies.

Skrill

Skrill, previously called Moneybookers, is an online payment service that allows to make transactions at many online casinos. The main benefit of this payment method is complete anonymity. Additionally, it’s easy to cash out the winnings with a Skrill debit card.

Payment system provider for online casino

Payment methods for casino website

Casino websites tend to provide users with several payment options to make the transaction process as comfortable as possible. Some casinos even offer to pay with a phone bill and users may put the money to their phone account and pay with their mobile balance. Choosing this option, the user doesn’t give a casino website any personal information, only a phone number.

Consider the Website Design

How to make casino website successful? An attractive and user-friendly design can be a reason why users choose your platform over hundreds of similar casino websites.

There are several basic recommendations for creating an engaging design for an online gambling service.

1. Don’t overload your gambling platform with unnecessary elements. Lots of detailed elements tend to increase the loading time. Statistics show that 47% of users expect a website to load in 2 seconds or less. It’s better to design a website with fewer animations. Additionally, the homepage should be as simple as possible. It doesn’t need to confuse first-time visitors since they can leave the website.

Example of casino website design

Online casino website design

2. Use pictures of real people to gain the trust and loyalty of your clients. For instance, you can put a picture of a person who has just won a fortune. As a result, visitors see the real emotions and are pleasantly impressed.

3. Responsive web design. Statista claims that almost half of the web traffic came from mobile devices. Smartphones are easy and comfortable to use on the go. To engage more users to your casino website, you need to adapt it to the mobile screens.

4. Study impact of the right colors. Website visitors build the first impression of the website looking at its color palette. For example, orange indicates optimism and communication, while blue stands for peace and trust. So, it’s vital to pay attention to the color palette during casino web development.

All of these details should be considered for greater profit. Therefore, it would be nice to trust professionals and hire a team of designers or order UX/UX design services.

Create Marketing Strategy

How to attract users to your casino website? The answer is a thoughtful marketing strategy that covers particular casino issues.

There are several ways to advertise your online gambling platform.

  • Social networks. Social media is a powerful tool for online promotion. For example, you can create profiles on several networks and provide your subscribers with news from the gambling industry, website updates, offer exclusive bonuses, etc.
  • Email. This marketing channel still works very well and is low-cost. Your casino website sends letters with news or personalized offers to registered users. The main rule you should stick is not to spam and send emails with moderate frequency.
  • Loyalty programs. Casino websites need to offer visitors a flexible bonus system. One of the most popular options is providing first-time users with greeting bonuses after joining the platform.
How to attract users to an online casino

Marketing strategies for online casino

Must-Have Features for Casino Website

If you want to start building a casino website, you should create a list of must-have features of your online casino. There are some ideas below.

  • Registration & profile management. To start gambling, the user should sign in to the website. It’s essential to offer users several options to sign in via phone number, Google or Facebook account. After that, to provide higher security level, the user should log in to their account every time.
  • Payments. Online gambling requires comfortable opportunities to deposit and withdraw funds. Additionally, it’s possible to set limits for the minimum and maximum amount of money that users can cash out at once.
  • Customer support 24/7. Making a casino website, it’s essential to offer visitors constant online support in case of any queries. It assists in gaining trust of users and building the casino reputation.
  • Security. Security and confidentiality of personal information is one more aspect that requires attention. It’s better to maintain website security technologies like CSP.
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Website security means a lot. That’s why we’ve revealed 10 website security holes and what can you undertake to avoid or fix them effectively.

  • Bonuses. To engage users, a casino website may offer a flexible bonus system. There can be bonuses for registration, for playing some particular games, and so on.
Features to integrate in online casino

Features for online casino website

Of course, this list of features can be easily extended with such functions as

  • several languages support;
  • real-time messaging;
  • several currencies support;
  • rating;
  • notifications about scheduled tournaments;
  • etc.

How to Make a Casino Website?

To create an interactive and functional casino website, you should either hire a reliable vendor or build an in-house team of developers. Each option has pros and cons. For instance, outsourcing software development companies tend to have lower hourly rates and flexible taxation. However, the communication process with such online casino developers is often more complicated because of the time difference.

Nowadays, outsourced development becomes quite widespread since you can interview the team members on your own or a company provides you with a formed team. Cooperating with a vendor, you get access to talented developers and various technologies, these lead to high-quality of the product.

If you’ve decided to cooperate with an outsourcing software development company, you need to prepare for the cooperation.

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Wondering what outsourcing company to choose — smaller or bigger? We’ve ranked 15 software development companies by size and revealed how to choose the right one.

Selecting a reliable vendor that can make a casino website, you need to study reviews from previous clients and explore the companies’ portfolio. There are independent platforms where you can find reviews:

Additionally, these services offer to sort the companies by countries, hourly rates, and so on. As a result, you can find a vendor that follows all your requirements.

Let’s Talk

It’s impossible to deny that casino websites stay popular these days. The global online gambling market is expected to grow on 8,77% by 2024. Additionally, North America is the fastest-growing region.

Creating a casino website with all necessary features requires time and a reliable tech partner. You’re welcome to contact our managers and tell us about your project idea. We provide free tech consultation and project estimation.

To find out more about our expertise, check our portfolio, and look through profiles on Clutch and GoodFirms.

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