How To Make A Dating App: Features, Monetization Methods and Cost

Updated 21 Feb 2023

20 Min




Dating apps are booming nowadays, making them one of the most profitable app types on the market. According to researches, the global revenue of dating applications exceeded $3.08 billion in 2020. This figure is generating buzz around dating app development since many companies want to have this type of app in their arsenals, but they don’t know where to start.

Numerous websites and apps hold the responsibility of matching people resting on similarity, compatibility, and mutual sympathy. Dating apps boast with their accurate and innovative algorithms. It's time to learn the ropes.

Dating app development can be both profitable for you and a good solution for people that want to find a soulmate. So check this article out to see how to build your dating app.

In this article, we’ll walk through the dating app development process, discover must-have features for this app and make an approximate development cost estimate.

How to Create a Dating App

To give you a hint on how to create a dating app, follow these steps below:

  • Step 1. Study the functionality principle of the dating app. If you want to enter a new market, you must thoroughly know how the product you want to develop should work.

  • Step 2. Discover all benefits before creating a dating app. Discover all strengths of the chosen app type to understand what your users will receive.

  • Step 3. Choose a monetization strategy. To generate income, you should discover common monetization methods and apply them to your app wisely.

  • Step 4. Create the structure and design of a dating app. This is your plan sketch in which you’ll describe the app name, your target audience, and your marketing strategy.

  • Step 5. Use a right tech stack to create dating app. You should choose the right tools that’ll help bring all your ideas to life.

  • Step 6. Add MVP features to your dating app. Minimal Viable Product includes only the most essential features that ensure the basic functionality of the app.

Next, let's explore each step in more detail.

Having plans on making your app?

Contact us to get consulted by our specialist and move to project planning in no time.

Learn The Principle of Dating App Functionality

Dating apps belong to a 'family' of social apps; that's why special attention is normally paid to supporting human interaction and meeting user's particular needs. Certainly, there are no two identical dating apps: each existing app (Tinder, OkCupid, Bumble, Grindr, just to name a few) has a specific set of features and concept that ensure the needed result. Nevertheless, we can sort out a few things that you can't pass round if you want to build a dating app.

Getting started with dating apps

The first interaction with an app is like the first date of great importance. So, it's always a good idea to introduce your app's functionality to the user. Top existing dating apps do not neglect the power of the first impressions and have a little onboarding stage, which points users to interesting functionality and explains how the app works. You also shouldn't. Something like a sliding tutorial will make the user fall in love with your app at first sight and tell them how to use its features..

Tinder-like app development: steps to build it. Read How much does it cost to develop an app like Tinder?

The technology of attraction: matching algorithms

It’s impossible to create a dating app without these algorithms. Matching and its correctness is a cornerstone of every dating app. The better the algorithms, the higher chance that the user will stay with your app. After inputting valuable information about themselves, dating app users are ready to get down to business and do what they are supposed to do find Mr. or Mrs. Right. The first step in this fairly delicate process is matching users. Dating apps may use a wide variety of matching techniques to match up partners who like each other. Let's explore some of them.

Location awareness

You are more likely to live happily ever after with someone in your city than on another continent. No wonder, dating apps tend to employ GPS components in their matching algorithms. Having suggested a list of users nearby and brief information about them, the app lets you decide who you like and wish to start communication. If the algorithm is flawless and you want to match with other people within your area, the chances that you’ll see people from other countries are close to zero.

Mathematical basis

Implementing mathematical algorithms that connects people by finding similarities in answers given to a suggested questionnaire is a great strategy. Such algorithms are mostly based on the compatibility percentage of answers given for each question separately or all questions collectively. Some dating apps, like OkCupid determine the compatibility rate in a more complex way taking into account not only your answers but also how you would like someone else to answer and how important this question is for you.

Behavior-based matching

More advanced algorithms always come in handy in these situations when people enter inaccurate information about themselves. Algorithms for behavior-based matching are more complicated than any others as they operate with data gathered from outside sources (social networks accounts, profiles, groups they visit, musical playlists, etc.). Generating and analyzing large datasets require significant resources.

Advanced matching methods

Machine learning (ML) technology, artificial intelligence (AI), - VR, AR - all these influence dating apps evolution as well. To be specific, the particular machine learning technology that powers Netflix and Amazon's personalized recommendations can be applied to dating apps. Data, available in social networks and other media is being thoroughly analyzed, layered and structured, which allows not only efficient matches but also make predictions. Facial recognition, GPS, and biological data supported by AI are going to boost matching algorithms and connect people in entirely new ways.

Reveal Why Dating App Is Development Beneficial

Before you start dating app development, it's vital to learn about your competitors. Research the most well-known apps on the market, discover their features and user ratings, and testimonials. Once competitor research is done, you’ll see that these apps are very popular since the number of downloads and testimonials can show you.

But how to create your own dating app that will be this popular? We’ll say that 50% of the job is already done since dating apps have undisputed benefits that make them popular among the other apps. The rest of the job depends on the uniqueness of your application, the marketing aspect, and more. It would be better to list 5 main benefits that let such apps prevail and be popular.

how to develop a dating app

Strong sides of dating apps

Fast and efficient. It would be folly to deny that apps are much faster than regular websites. Besides that, dating apps provide users with an opportunity to get a quick access to their account when they hit the road, for example. With the help of a dating app, users can simply look for a soulmate wherever they are at the moment. Life becomes more flexible, people can build relationships on the go.

Good for busy people and introverts. Some people literally live at their work. They want to build new relations, they want to love and be loved but they simply have no time to visit different places to meet somebody. That is where dating app comes in. It helps such people always find some time to meet an interesting person. The same concerns introverts - people which don't have good communication skills. An app can help them fight with this personal fault and find a good interlocutor.

Find a soulmate nearby. The majority of dating apps offers users a geolocation feature that makes it possible to find a person nearby. It means that user will not only meet somebody, but a new friend can also even live on the distance 1 km from him or her. It is a really impressive thing.

No unwanted connections. Not every person wants to receive thousands of messages from strangers and modern dating apps have a small feature in their arsenal. As a rule, in almost all dating apps it is possible to start chatting only when users put likes to each other. It means that when you like photos of man/woman, they need to like you back. So you have a fellow feeling and you need to go on.

Variety. Due to online dating, it is possible to meet somebody you didn't even expect to meet in real life. People of various professions, from different regions, register in the dating app and all of them have a wide choice of potential soulmates in this service. So it is possible for the user to find who they have been waiting for.

Check our article on how to build a dating website to find out more advantages

Build an App Structure and Design

When we have listed the main benefits, we can proceed directly to the development process and start with making a dating app structure. Let's see how to do it!

Choose a catching name

Defining the name is the best is how to start dating app development properly. But besides uniqueness, your app name must include a certain amount of catchiness to draw users’ attention and stay in mind. 'Catching' word is the most appropriate word in this case. People need to remember the name of your service, it should be short and associative so users will be able to hear it once and remember forever. Word of mouth will also work here since users will share the name of your app with their friends.

Determine your target audience

What is the age range of users you create an app for? Of course, you can create a general dating app that can meet the requirements of both youth and an older generation. Ok, then, what will be a distinctive feature of your app? It will be similar to other counterparts and you will gain nothing. So, it would be a better option to create an app for a specific audience, a specific region and so on. It will help your app stand out from the crowd and achieve a success.

Make an amazing UI/UX design

The interface of the app should be catchy as well so users will feel positive when they start using it. Keep up with a simple principle - build simple and intuitive design. Users want to deal with a clear UX that is not extremely unique and that isn't confusing. As for UI, bright colors and clear buttons will surely be adopted well by users. Don't complicate - and you will succeed!

We’ve made a complete overview of what design concept is, why you need it and how to nail it

Deal with a marketing plan

This is another preparation stage in dating app development. Apart from good design and the right target audience, you shouldn't ignore brand promotion and increase your customer base when you create your own dating app. That is why you should create a marketing plan and think over each step to increase customers' loyalty and engage more users in your app. Marketing plan plays a very important role in the brand promotion and it should be competent, so mind it.

On our behalf, we can advise you several tips that’ll help promote your dating app in 2023:

  • Create brand awareness through the media. This tip can be your first step in a marketing campaign. To start with, you can search for platforms that know how to make a buzz around new apps and ask them to make a press release for your dating app.
  • Use paid promotion. Investing money into promotion can boost your audience and make your app visible. For example, Tinder uses paid advertisements to market new features or special offers.
  • Do not neglect App Store and Google Play Market optimization. Shortly speaking, this is basically the same as SEO optimization but within popular online app stores. You’re also working with keywords, app titles, descriptions, and other information that impacts your search results.
  • Make viral content for social media. Viral content always grabs attention if done wisely. For example, you can make short stories on social media with different hints and interesting facts about your user base. For example, OkCupid creates stories with interesting data, revealing various fan facts and common user profile features.
how to start a dating app

Main steps to create a dating app structure

Choose Appropriate Tech Stack for Dating App Development

To make a dating app, you should get acquainted with the main tools that can be used for the development of a dating app by Cleveroad specialists. But our developers can use different tools. Everything depends on your specific requirements.

Tools needed for your dating app development

Types of toolsMobile/back-end

Programming languages

Java, Kotlin, Swift


Node.js, Express.js, Next.js, React Router


PostgreSQL, MongoDB, Redis

Cloud storage

Amazon S3

Web servers


Payment gateway

Stripe, PayPal

General utilities

Optimizely, Twilio, Elasticsearch, Google Maps, Google Analytics.

As we have just noted, a toolset can be extended and modified depending on the personal requirements of the customer.

Start With MVP Version Development

Although you want your future dating app to be a unique product that will not be similar to any existing apps, there is a range of features that should be integrated into your app mandatory to create a working app. So pay your attention to these features that will be listed below to see how to build a dating app.

Social sign-in

Long registration processes already seem like a prehistoric fact that cannot survive today. So sign-in feature is a first must-have feature. Let users register using their Facebook, Instagram, Twitter or LinkedIn account and start looking for a soulmate. Moreover, social sign-in gives users an opportunity to share your service in social media.

feature

feature in dating app

User profile

Each user should have it's own profile where his/her interests and hobbies will be indicated. As a rule, all main information is extracted from social networks so users don't need to spend their time on it. Users can read profiles of each other to understand better what an individual likes or dislikes.


Due to this feature, it will be possible for people to choose the region where they want to find a soulmate and even choose nearby locations. It is unlikely that users from different parts of the country will ever meet, so this feature must be included in your app.

geolocation feature

Geolocation feature: find a soulmate nearby you


Without this feature, there’s no dating app development at all. Modern technologies allow developers to integrate AI-based algorithms to activate smarter matches, including all hobbies, location, age, etc. Searching for perfect soulmates becomes more convenient and flexible, so users will quickly see potential candidates they can try to meet.

matching feature

Matching feature in dating app


How is it possible to communicate with each other without the chatting system? When users have a match, they can start chatting and get know each other better. Also, it is possible to add stickers and GIFs optionally to make messages more vivid.


Users will see important reminders from the app as well as notifications about matches when they are not in the app. So users will not waste their time and they can switch to chatting with their potential soulmate.

push notifications dating app

Push notifications in Date Finder app


If you build a dating app with the foresight to traditional matching model, then swiping feature is necessary. When you browse photos of women/men, swipe to right side means you like a person, swipe to left means you skip this photo. Everything is simple.


Settings include main features like select by categories, on/off the sound, customize different filters, and so on.

settings feature in dating apps

Customize your preferences in dating app with settings

Admin panel

You should have your personal admin panel that you will enter using a common PC. You will be able to block users, solve main issues that may arise, provide an with total control.

User Data Security

When you create your own dating app, data security is essential. Users entrust you their personal data, and you must keep it safe from malware and hackers’ hands. That’s why your app must comply with modern security standards like GDPR, PCI DSS, ISO 27001, and many others.

Consider Adding More Features for Your Dating App

Once you create the MVP version of your dating application and raise the first stable audience, it’s time to think about implementing new features that can broaden functionality horizons and bring a new user experience.

AI-powered chatbots

Chatbots are everywhere, and their main purpose is to help people. In the world of dating apps, chatbots are the real icebreakers. They can help pick the first line for conversation with a match. Besides that, a chatbot can notify that there’s a conversation left unanswered or a new message arrived.

Video calls

Why restrict conversation ways? Once matches get to know each other well, they can arrange a video call session to chat in person. Besides that, it’s a really great feature for far-away matches that can’t meet up in real life.

Profile verification

It’s always good to know that person you’re chatting with is real. Many famous dating apps have verification features that require sending separate photos to moderators that tell you what should be on the photo to verify your identity.

Cost of Making a Dating App

Of course, you probably want to know how much money you will need to invest in the development of your dating app. This section will highlight everything concerning the price.

We’ll take iOS and Android versions of the dating app for our approximate estimate and include each MVP feature development time and Backend work. As for platform type, there is almost no difference in iOS and Android app cost. So, first, we will show you the time required to develop each basic feature for one platform (iOS or Android).

Approximate development time of a dating app.

FeatureBackend (in hours)iOS (in hours)Android (in hours)

Social sign in




User profile
















Push notifications












Admin panel




Considering the average European hourly rate of $50, we can calculate that the development cost of the dating app for the two platforms will be $160,000. However, it is an approximate dating app development cost since development time always includes meetings, DevOps, QA, Team Lead, designers services, release sequence, and so on. As a result, the final price will be clear only after Requirement Analysts gather all information about the project and draw up the final estimate.

Let us estimate your project!

Contact us with project details and we’ll craft an in-depth estimate - fast, accurate, professional

How to Develop a Dating App: Step-By-Step Plan

Let’s consider the process of how to design a dating app more in detail and cover the essential stages it requires:

Find a reliable technical vendor

Start your app development process by looking for an experienced software development provider. You can do that by looking at Clutch and GoodFirms, where you will find verified feedback from previous customers, case studies and details of any potential partner. The company's software development experts evaluate the risks, the amount of work, and make a list of experts who will participate in the project implemented flow.

Discovery phase

At this stage you discuss the details and nuances of the project in more depth. You and your vendor discuss which features should be included in the development. Your software development provider provides valuable recommendations on which functionality is the most relevant, and how to implement it efficiently. After making these details more transparent, your project is ready for the implementation stage. The most optimal strategy to do that is with the creation of the MVP (Minimum Viable Product.) This approach allows you to release the product that comprises essential features, and expand its opportunities after gathering the initial feedback from users. Thus, you decrease time-to-market, costs, and build the product that precisely reflects the requirements of your target audience.

Development and implementation

Developers implement the functionalities of the actualizing application in sprints (each takes about 2 weeks). When the previously agreed upon functionality is ready, the Quality Assurance team checks the application for bugs and other performance issues. If there are any, they are eliminated from the product before launch.

Product release

After the implementation process, the release of the product begins to make it available to the audience. Following platform guidelines (Apple Store/Google Play), software engineers place your product.

Maintenance and support

After the product is published, your team collects and analyzes feedback from the first customers to implement additional features into the product and increase your competitiveness. Product support also includes replacing old features with new ones and checking regularly for operational problems.

How to Build a Dating App and Make It Profitable

Nowadays, almost every dating app is free in order to cover a larger audience. We have already discussed a few times that there is no need to make your app paid to generate revenue. A number of widely accepted monetization methods are at the service of savvy app creators. So you need to pick monetization strategies before you start dating app development. To make you aware of them, we’ve made a short list of ways how you can monetize your app:

Premium apps. The majority of dating apps offer free services to anyone, but some of them use premium app version as well. So you should think about this option to gain a good profit. The premium app can offer a few additional features like the following:

  • Boost the account. Users can pay a fixed fee and become the first one in the search list for an indicated period of time. Everything is fair. The most popular apps on the market that use this monetization feature are Tinder, Bumble, and OkCupid.
  • Smart swipe. Integrated machine learning algorithms change the way how users can see your photos. Order of the photos can be changed depending on the interests of the user who browses them. It gives more chances for a candidate. This feature is pretty rare and the only app on the market that uses it is Tinder.
  • Unlimited right swipes. In a free app, the number of daily right swipes can be limited, so people can use a premium app that will give them an unlimited number of right swipes. You can monetize your app this way, as many famous apps like Bumble and Tinder did.
  • Ad-free. Premium apps will be ad-free and users will not see any advertising content that may irritate them. OkCupid, HER, and Grindr use this monetization strategy.
  • Gifts. This feature is for those who are looking for love - that is why users should have an opportunity to send gifts to each other like flowers, kisses, greetings, and so on. It may be offered for a fixed fee. Users can send gifts to their matches in apps like, Meet24, and Grindr.

Advertising. The way of monetization for 90% of apps. Integrate different advertising into your app, but don't overfill the app with an ad, otherwise, your users will stop using the app and find another counterpart.

Learn about payment gateway integration into your app. Read How to integrate a payment gateway in a mobile app

Our Experience in Dating App Development

Cleveroad is a praised Estonian software development vendor with many years of experience on the market. Our services cover many domains, including social networking and we develop custom-made solutions to boost various businesses and enhance their internal pipelines.

Cleveroad in numbers:

  • 10+ years on the market
  • 120+ in-house engineers
  • 170+ successful projects
  • 8+ expertise industries

Why we can become your reliable technical partner:

  • Our initial research will make your final product suit the requirements of your target audience precisely
  • Top-notch services of Cleveroad QA team guarantees the lack of bugs and operational problems
  • In case it's required, we can also sign NDA agreement.
  • Agile-oriented team of professionals will smoothly implement your dating app, decreasing the time-to-market and costs
  • Solid experience in social networking niche ensures the maximum quality of your project

We have several cases with dating projects. One of our recent works is social network for dating. Greenlight is a unique dating app with one interesting feature. During the whole development of GreenLight app, we stick to a user-friendly design and traffic lights color scheme. Users must press three-color buttons instead of making swipes. The green button is sympathy which is an analog of Superlike in Tinder. The yellow button is a simple like and the red one is a dislike.

Greenlight Dating app

Greenlight Dating app

Having successful cases for social networks creation, we are ready to build a dating platform for you. Contact our experienced team and share your dating app idea, and we'll consult you on all of the peculiarities of the process.

Ready to build a dating app?

Leave the tech part to us. Our experts will consult you on project details and estimate costs

Frequently Asked Questions
How much does it cost to develop a dating app?

The approximate development cost of one dating app for Android or iOS is $160,000 minimum, considering $50 as an average hourly rate. However, everything depends on your requirements and services we will provide you with.

How do dating apps make money?

To monetize your dating app, you may use three options like a premium app that includes account boost, smart swipe, unlimited right swipes, and no ads. Then you can provide users with an opportunity to send gifts that cost a specific money amount. Finally, you may add advertising that is the most popular monetization way.

How to launch a dating app?

First, you need to find the right and unique niche. That is, you need to give your future users something new they haven’t seen before. Then, think about choosing a proper business model for your app. And, finally, make sure your app is bug-free. If everything is done, you may launch your app and succeed.

How to create a dating app?

You need to study the functionality principle of a dating app first. Then, analyze the main advantages your app will provide future users with. Build the structure and design of a dating app, choose a tech stack, add MVP features, and think about monetization types.

How long does it take to build a dating app?

The minimum development time of a dating app starts from 330 hours. But it includes basic features only, and the final estimate may be different.

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About author

Evgeniy Altynpara is a CTO and member of the Forbes Councils’ community of tech professionals. He is an expert in software development and technological entrepreneurship and has 10+years of experience in digital transformation consulting in Healthcare, FinTech, Supply Chain and Logistics

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30.01.2023 at 05:58

Hi Trust me this blog is really authentic and very useful for me. I have read several blog to find some information but I didn't find any. Any way thanks for sharing.

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