The cost of website design also depends on who will be working:
- Ready-made template
Let’s review these options in detail.
Use an out-of-box template
If you're making a simple website not connected with business, template-based design may actually work. And it’s surely the most budget-friendly option of all.
Sites like WordPress, Wix, or Tilda let you create and manage your website for using minimal resources. They are often free-to-start but offer additional services like paid themes, add-ons, or icons.
It’s very likely lots of other website owners use the same template. Besides, such websites don’t have the flexibility a business needs: there's limited customization, hidden security issues, they're often not responsive.
Even if you want to create something more sophisticated on WordPress, for example, you have to pay for a business or personal website theme. The cost is between $1,500–$5,000.
Hire a freelancer
If you want a custom design for the website, the next option is working with a freelancer. Hiring a freelance website designer costs less compared to an agency. The point is—you should know precisely what you want:
- What features the product will include
- Who are your users and how they use websites
- How many pages you need
It's up to you, not the freelancer, to make design decisions and control the process.
Hiring a freelance designer may work for simple websites or landing pages. But if you need a more complex product, freelancers aren't the best choice as they give you no guarantees and may quit the project anytime.
Work with an agency
The only bad side is probably the costs—they often depend on the company’s level. The more experienced designers they have, the more they charge.
Still, if it's too expensive to work with the US or UK-based company, you can always outsource
UI/UX design services. I'm listing the average cost of web design in the next section.
As for the benefits of working with an agency:
- They sign a contract and take responsibility for their actions
- There's a full team working on your product, including Business Analysts, a Project Manager, and developers
- You may need a graphic designer to be partially engaged in the product